Kanye West is premiering the first single off "Cruel Winter" this morning.
Shortly following the somewhat lacklustre G.O.O.D. Music compilation album Cruel Summer, a few members of G.O.O.D. Music began promoting/discussing a follow-up compilation, aptly titled Cruel Winter. Things got confusing from there, as no one seemed sure (G.O.O.D. Music members themselves were divided) if the release was actually happening-- that was three years ago, and we were left with sentiments like Cruel Winter "could have" happened (meanwhile Travis Scott has always insisted it's happening).
Whatever's happened internally with G.O.O.D. Music, Cruel Winter appears to have finally come together-- after a couple of Snapchat previews/rumors circulating, Kanye West confirmed the album this morning by way of a tweet. He's premiering the album's first single on Big Boy, like, right now. Literally.
Edit: Song is done being played, but for those that heard the live stream, what did you think?? We'll post it when it becomes available online.
Edit #2: Radio rip stream available, listen right here.