DJ Drama Reveals Why He Signed Jack Harlow

Glad Drama saw the vision.

BYJames Jones
DJ Drama Reveals Why He Signed Jack Harlow

DJ Drama has always been someone that's ahead of the curve. Let's be honest it was his studio that got raided over mixtapes, dude is a music pioneer through and through. After making tons of bangin' classics with some of the heavy hitters of the rap game, Dram invested heavily in his CEO bag. With Generation Now, DJ Drama has bet on some of rap's most unlikely success stories. Lil Uzi Vert was the first (yes, yes 2016 was amazing we get it) to put other music bigwigs on notice that DJ Drama knows how to pick 'em. Since seeing LUV blaze through the scene as a rap rock star with tons of highly acclaimed albums, songs, and even leaks we're now seeing a new shining star within the Generation Now ranks.

Jack Harlow is having his way with the rap game right now. However, DJ Drama saw this potential for the White Man Can't Jump star ever since he signed him. The Gansta Grillz producer appeared on the Home Grown Radio podcast and spoke on a ton of topics. From his legacy, winning a Grammy, his label, along with his new album, there was nothing they didn't talk about. Additionally, when on the subject of Generation Now and his artists, DJ Drama gave a candid response.

DJ Drama Peeped The Vision

While he admitted he "hit the jackpot" when asked about signing the I Just Wanna Rock star. However, he said the same thing could be said about Jack. DJ Drama told the podcast, "When I first met Jack, I felt his, you know, ambition." He said he could feel the rappers "want to be of the ones." Albeit the label gave Dram pushback due to him being White, however, the mixtape DJ had other plans. "Look, it's not 2001, we've had plenty of examples of successful White rappers since Eminem," he told the outlet. "It can it exist in the culture," DJ Drama continued.

The Gangsta Grillz front man made it clear that it all came down to Jack Harlow being a dope artist who makes incredible music. Not only that, Drama liked how comfortable Harlow was in his own skin within the culture. "He was never trying to be something he wasn't," DJ Drama said. Later in the interview, Drama attested that when he believes in his artists, he's willing to take every chance and go against the grain. "It's about a lot of people telling you no, or not seeing the vision, and you turning them into believers," he told the outlet (no truer words could be said). What do you think about this story? Did Drama hit the jackpot with Jack Harlow. Let us know below!

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