50 Cent & Remy Martin Close To Reaching Settlement In Branson Cognac Lawsuit: Report

Remy Martin sued 50 Cent's Sire Spirits over Branson Cognac's bottle design.

BYAron A.
2014 iHeartRadio Music Festival - Night 2 - Show

Hip-hop’s elite has faced some pretty steep lawsuits within the alcohol sector, including Jay-Z and 50 Cent. Though they aren’t the first two to enter the alcohol sector, they've undoubtedly faced significant headaches due to legal battles. Jay recently reached a settlement with Bacardi over his stake in D’usse, which he reportedly sold for $750M. However, Remy Martin took issue with 50 Cent’s Sire Spirits over the sale of Branson Cognac. Remy accused Sire Sprits of copying their bottle for Branson Cognac.

Remy Martin filed a lawsuit against 50 Cent’s Sire Spirit in 2021 in a Manhattan court. In a filing, they claimed Branson Cognac’s bottle is “indistinguishable” from Remy Martin’s XO cognac. Remy martin went as far as describing the Branson bottle as a “near exact reproduction.” It appears that their argument is based on the circular shape of the bottle. However, Remy stated that they worked diligently to build their legacy through “extensive advertising, promotion, and sales over the past 35 years.”

50 Cent Shuts Down Remy Martin’s Claims 

In response to the lawsuit, Attorney Reena Jain defended Branson Cognac’s bottle. Jain claimed that the design is “simply too basic to be locked up by any single company.” Additionally, Jain accused Remy Martin of trying to shove out their competitors from the retail space. “No brand or company has the right to exclude others from making or selling curved bottle for Cognac or other alcohol,” the filing read. “Nonetheless, Remy Martin is on a mission to eliminate Sire Spirits from the Cognac market.”

Leave it to Fif to address legal issues on Instagram. Shortly after the 2021 filing, he made it clear that he didn’t replicate the Remy XO bottle for Branson Cognac. Though he only launched Sire Spirits in 2018, Fif said that he left Remy Martin shaking in its boots. “They are afraid of me already,” he wrote in Instagram Post that has since been removed from his page, per Vibe. “Branson Cognac is the new wave. REMY is #2 Behind Henny and worried about Branson SMH I’m just getting started.” We’ll continue to keep you updated on Remy Martin’s lawsuit against Sire Spirits. 

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About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.