DJ Premier Details His Role In Kanye West Signing Travis Scott

DJ Premier says that he played a significant role in Kanye West signing Travis Scott.

BYCole Blake
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DJ Premier reflected on the role he played in Travis Scott landing a deal with Kanye West during a new interview with Pitchfork. The legendary producer explained that he was childhood friends with Scott's father while growing up in Houston.

Premier says Scott once attempted to get him to sign him while visiting his parents' house.

“He was trying to get me to sign him at a time when the music he was making just wasn’t in my lane. He came to my parents’ house and sat with me, back when Nokia flip phones were a thing,” Premier recalled.

NEW YORK, NEW YORK - NOVEMBER 06: (EXCLUSIVE COVERAGE) DJ Premier visits SiriusXM Studios on November 06, 2019 in New York City. (Photo by Bonnie Biess/Getty Images)

While he wasn't feeling Scott's music, he did think it'd be a good match for Kanye’s G.O.O.D. Music imprint. Scott eventually signed to the label in 2012.

“He was sneaking pictures and his aunt is telling him to stop taking pictures,” he continued. “I was like, ‘You know what? Kanye might be into what you’re doing right now.’ I called to co-sign him, like ‘Yo, he’s got something.’ Next thing you know, he’s signing with Ye.”

As for Premier's relationship with Scott's father, he discussed their friendship during an interview on the Rap Radar Podcast in 2017.

“Travis Scott’s dad was one of my OGs when I was a kid in Texas,” he said at the time. “His father put me on, you know, I used to ride minibikes and I was into motorcycles real heavy and dirt bikes. His father taught me how to ride. Shout to Jacques, and shout to his brother Travis.”

Premier's discussion with Pitchfork comes after the release of his latest EP, Hip Hop 50Vol. 1. For the project, he teamed up with Nas, Lil Wayne, Joey Bada$$, Run The Jewels, Slick Rick, Remy Ma, and Rapsody.

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About The Author
Cole Blake is currently an Editor at HotNewHipHop based out of Brooklyn, New York. He began working at the site as an intern back in 2018 while studying journalism at St. John’s University. In the time since, he’s graduated with a bachelor's degree and written extensively about a wide range of topics including pop culture, film & television, politics, video games, sports, and much more. He’s also covered music festivals such as Gov. Ball and Rolling Loud. You can find him publishing work for HNHH from Monday to Wednesday or on weekends. On the sports front, Cole’s a passionate NBA and NFL fan with his favorite teams being the Indianapolis Colts and Los Angeles Lakers. He also roots for the Yankees whenever he finds himself at Yankee Stadium or the Red Storm when in the company of other SJU alumni. His favorite hip-hop artists are billy woods, Earl Sweatshirt, Cam’ron, MIKE, and Mach-Hommy.