Snoop Dogg & Eminem Team Up For VMA Metaverse-Inspired Performance

BYAron A.Updated on September 26, 20223.3K Views

Snoop Dogg and Eminem performs at day 3 of the 2012 Coachella Valley Music & Arts Festival at The Empire Polo Club on April 22, 2012 in Indio, California.

Snoop Dogg and Eminem will be teaming up for a groundbreaking performance at the VMAs this year.

Following a brief back-and-forth between the two protegés of Dr. Dre, Snoop Dogg and Eminem have been working extremely closely with one another recently. Earlier this year, the two linked up on "From The D 2 The LBC" which landed on Eminem's Curtain Call 2. They announced that they'll be bringing their collaboration to the VMA stage this month for a groundbreaking performance.

As the two artists continue to get deeper into the metaverse and the NFT world, they revealed that the upcoming VMA performance will be set on a stag inspired by the Otherside metaverse. The Yung Labs-created virtual world isn't fully developed but it's intended on utilizing NFTs and ApeCoin cryptocurrency. It seems like both Snoop and Em are helping boost the platform before its launch.

Snoop Dogg and Eminem perform during the Pepsi Super Bowl LVI Halftime Show. Steph Chambers/Getty Images

Earlier this year, Snoop Dogg announced his acquisition of Death Row Records. Shortly after, he revealed his plans to launch the record label as the first in the digital space. It seems like his upcoming performance is another move towards creating the first NFT label.

The VMAs will be taking place on Aug. 28th at New Jersey's Prudential Center. Along with Snoop and Eminem, Bad Bunny, J Balvin, and more will also hit the touch the stage. The show begins at 8 p.m. EST.

We'll keep you posted on any more updates surrounding the MTV VMAs.

About The Author

Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.