50 Cent's "Power Book III: Raising Kanan" Brings In Big Bucks For Starz

CEO of Lionsgate reveals how many subscriptions 50 Cent's "Raising Kanan" brought to Starz in its first week.

BYAron A.
Axelle/Bauer-Griffin/FilmMagic/Getty Images

You can not deny the impact of 50 Cent. As a rapper, he did astronomical numbers that few have been able to replicate. Even when he lost the sales battle to Kanye West in 2007, his album, Curtis still moved north of 700K units -- and that's before streaming. These days, his ability to push products is geared towards his ventures in film and television. This past weekend, Starz debuted season 1 of BMF -- one of the most anticipated series of the year.

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BMF comes after the success of 50 Cent's Power universe series including the most recent launch of Raising Kanan. During a presentation on Lionsgate financial quarter, the CEO of the company, Jon Feltheimer, revealed that Raising Kanan helped bring nearly 1M subscribers to Starz within its first week. 

"We continue to grow our base of international subscribers in the quarter, but domestic subscribers declined, a temporary drop that we have already reversed since the end of the quarter. In fact, two weeks after the quarter ended, Power Book III: Raising Kanan debut to the second biggest Starz original series premiere ever, driving over 800,000 global subscriber gross ads in the first week alone and an 80% spike in viewership on the app."

Overall, Starz is at 30M subscribers overall. Fif previously inked a $150M deal with Starz in 2018 for a four-year deal. Clearly, this is working out for both Fif and Starz. 

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About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.