The 7-Eleven Vs. Nike Lawsuit Is Finally Over

BY Ben Atkinson
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Free Slurpee Day at the 7-Eleven in Fairless Hills on Thursday, July 11, 2024.
Free Slurpee Day at the 7-Eleven in Fairless Hills on Thursday, July 11, 2024.

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7-Eleven has dismissed its lawsuit against Nike over the Air Max 95, ending a months-long fight over one colorful sneaker.

7-Eleven has dropped its lawsuit against Nike over the Air Max 95 "7-Eleven." The convenience store chain filed court papers on October 19th to end the case.

The lawsuit started on July 1st in a federal court in Dallas. 7-Eleven said Nike was using its famous orange, green, and red colors in the same order as its logo.

The timing was also part of the problem. Nike planned to release the shoe on July 11th, the same day 7-Eleven celebrates its birthday with free Slurpees.

The company asked the court to stop Nike from marketing and selling the shoe. It also wanted the remaining pairs destroyed.

Nike pulled the release from its calendar after the suit was filed. A few pairs still reached the resale market before then. The dismissal was made with prejudice, which means 7-Eleven cannot bring the same claims again. A court accepted it on October 20th.

There is no ruling on whether the shoe infringed on 7-Eleven's trademark, and neither company explained the decision. We also do not know if the two sides reached a deal. Nike has not announced a new release date for the shoe. The post below says December 4th, but that's just a rumor for now.

7-Eleven Nike Lawsuit

The Air Max 95 Big Bubble "7-Eleven" has a unique history. It was part of a convenience store pack inspired by 7-Eleven and Japan's Lawson.

The pair has an off-white base with brown, orange, and green suede details, which is meant to mimic the store's signage.

7-Eleven and Nike also have a history. They worked together on an unreleased Nike SB Dunk Low, which makes the lawsuit even more surprising.

On the resale side, the price has already cooled. The lowest ask on StockX was around $190 as of October 22nd, below the $210 retail price.

That is a big change from July, when daily averages climbed to roughly $439 while fans thought the shoe was gone.

The style code is IR1944-102. If Nike does decide to release it, buyers could soon get a pair at retail. Overall, the lawsuit made this pair famous, and it cost the sneaker much of its mystery. A quiet ending is a very different story from the one fans expected.

About The Author
Benjamin Atkinson is a sneaker content writer at HotNewHipHop, where he has been covering the latest sneaker releases and industry news since 2023. With a deep understanding of the sneaker market, Ben regularly reports on exclusive sneaker drops, collaborations, and trends shaping the footwear world. From covering the return of top Nike releases to writing about Travis Scott's famous Air Jordan collaboration, Ben delivers in-depth content for the sneakerhead community. He also brings valuable insights from his former sneaker reselling business, Midwest Soles, which sharpens his expertise on the market.

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