Tyler, The Creator is taking over FC Barcelona's jersey for El Clásico. His GOLF logo will replace Spotify on the front of the shirt when Barcelona face Real Madrid on October 25th.
The match is at Spotify Camp Nou. Barcelona's women's team will wear the same design a day earlier, on October 24th. Overall, the jersey keeps the classic red and blue stripes. The only big change is the yellow GOLF logo on the chest. It is simple, but it stands out right away.
The jersey is only part of the collaboration. Tyler also directed a short film for the campaign, and Spotify gave him full creative control over the visuals. Check that out in the tweet below.
There is also a GOLF WANG clothing collection with Barcelona and Spotify branding. It includes a letterman jacket, a track jacket, a tracksuit, a scarf, and a water bottle. The colors are earthy with shades of brown, teal, burgundy, black, and white.
Only 1,899 limited-edition jerseys will be made, a nod to the year the club was founded. Barcelona is also offering 22 signed versions from players, and 11 signed by Tyler himself.
The collection started on October 15th through GOLF WANG stores in London, Los Angeles, New York, Tokyo, and Sydney. It is also available online and through the club's official store.
Tyler The Creator x FC Barcelona
Tyler is the ninth artist to take over the Barcelona jersey through Spotify. Drake started the trend in 2022. Travis Scott, Coldplay, Ed Sheeran, and Olivia Rodrigo have since followed.
The Clásico shirts have turned into a major streetwear moment. Fans now wait to see which artist and brand comes next. This one feels a little different as Tyler has been a fashion voice for years through GOLF WANG.
Spotify will also host an event in Barcelona called Copa De Golf on October 24th. It will combine music, football, and fashion. Gamers are included too and the GOLF WANG kit also drops in eFootball on October 24th.
