Roc Nation Reportedly Struggling To Book 2027 Super Bowl Halftime Show

BY Erika Marie
Link Copied to Clipboard!
NFL: Super Bowl LX-Seattle Seahawks at New England Patriots
Feb 8, 2026; Santa Clara, CA, USA; Jay Z and his daughter Blue Ivy arrive before the game between New England Patriots and Seattle Seahawks in Super Bowl LX at Levi's Stadium. Mandatory Credit: Darren Yamashita-Imagn Images IMAGN IMAGES via Reuters Connect
Political scrutiny and the Macklemore controversy are reportedly complicating Roc Nation’s search for the 2027 Super Bowl headliner.

One of music’s most coveted stages may be getting harder to sell. With Super Bowl LXI less than five months away, Roc Nation and the NFL are reportedly having difficulty securing a halftime headliner as political scrutiny surrounding the league and its stadium owners spills deeper into the music industry.

A reported source close to Jay-Z and the NFL told the Daily Mail that organizers are “having a hard time locking anyone down” for the February 2027 show at SoFi Stadium in Inglewood, California. The source suggested that could lead to multiple performers sharing the stage, with Jay-Z himself potentially stepping in alongside several guests if another headliner cannot be secured.

According to the insider, the reluctance is not simply about the workload attached to one of television’s biggest performances. Artists are also weighing the political fallout that can follow a Super Bowl appearance, particularly after Bad Bunny’s 2026 halftime set became a target for President Donald Trump. Reuters reported that Trump called the performance “absolutely terrible” after previously criticizing Bad Bunny’s selection.

Read More: Ed Sheeran Faces Backlash As Tour Openers Quit After Macklemore’s Removal

The Daily Mail source also pointed to the current controversy surrounding Macklemore, Ed Sheeran, and New England Patriots owner Robert Kraft as another reason artists may be wary of stepping into the NFL spotlight. Macklemore was removed from the remaining U.S. dates of Sheeran’s Loop Tour after making pro-Palestinian statements during performances at MetLife Stadium. Macklemore claimed Kraft rallied other NFL stadium owners against his participation. Kraft later confirmed that he would not permit Macklemore to perform at Gillette Stadium, citing what he described as the rapper’s “recent actions” and history of antisemitic rhetoric and imagery, according to Rolling Stone.

Sheeran has maintained that removing Macklemore was not his decision. As Variety reported, the singer said he participated in talks with Kraft and others to reach a resolution, but the venues and promoter ultimately made the call. Finneas, Lukas Graham, and other opening performers in the U.S. subsequently dropped out of the tour in protest.

The Announcement Could Be Pushed Into November

Since partnering with the NFL in 2019, Roc Nation has advised on talent selection for major league performances, including the Super Bowl. The NFL originally described Roc Nation’s role as helping select artists for major performances while also participating in the league’s social justice initiatives.

The halftime show also does not come with the kind of performance fee its enormous audience might suggest. The NFL covers production costs and expenses, but performers traditionally are not paid a major appearance fee. The Daily Mail source argued that the combination of no substantial paycheck and the possibility of becoming engulfed in political controversy is making the proposition less attractive to some artists being approached.

The source also said organizers had hoped to reveal the 2027 performer by the end of September, but an announcement could reportedly be pushed as far as November if an agreement is not reached. The NFL has not publicly confirmed that its search is experiencing difficulty. Meanwhile, Super Bowl LXI is scheduled for February 14, 2027, at SoFi Stadium.

Read More: Colin Kaepernick Says Jay-Z Became NFL’s “Black Face”

About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming the Co-Head of Original Content. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, and Amy Luciani—to gain their perspectives on a fast-paced industry.

Comments 0