The Whitaker Group Takes On The Air Jordan 4

BY Ben Atkinson
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The Whitaker Group is going in a bolder direction with its next Air Jordan 4 collab, and it looks like nothing they've released before.

The Whitaker Group x Air Jordan 4 OG SP is expected to release on June 6th, 2027. Pricing hasn't been confirmed yet. This is still considered a rumored release at this stage.

It's expected to launch through SNKRS, A Ma Maniere, Social Status, APB, and Jaide. That's the full spread of Whitaker Group retail doors. Select Jordan Brand accounts should carry it as well.

Early mockups show a mostly black leather upper throughout. Light blue hits the wing eyelets and heel tabs. Dark pink lands on the Nike Air branding at the heel.

Brown fills in the tongue label for a subtle contrast point. Also black continues onto the midsole and most of the outsole. Gum detailing finishes things off underneath, tying the overall whole look together.

This marks the Whitaker Group's next Air Jordan 4 project after years of work through A Ma Maniere. That boutique alone has released several AJ4 pairs already. This upcoming colorway looks like it's taking a punchier direction than those past releases.

The Whitaker Group x Air Jordan 4

A Ma Maniere has leaned on soft and muted colorways for its Air Jordan 4 drops. Think tones like Violet Ore, Dark Mocha, and Fossil Stone. This Whitaker Group version breaks from that pattern a little bit.

Black as a base isn't new territory for the brand. Pairing it with light blue and dark pink accents is a different move. That combination gives the shoe more contrast than past Whitaker Group Jordan projects.

James Whitner has pushed hard to build the Whitaker Group name beyond just A Ma Maniere. Deals with adidas, New Balance, and PUMA have expanded that reach recently. Also this Air Jordan 4 looks like one of the group's biggest swings yet under that umbrella.

Details are still early, so some elements could shift before release. For now, this colorway stands out as a real departure from the group's usual styles.

About The Author
Benjamin Atkinson is a sneaker content writer at HotNewHipHop, where he has been covering the latest sneaker releases and industry news since 2023. With a deep understanding of the sneaker market, Ben regularly reports on exclusive sneaker drops, collaborations, and trends shaping the footwear world. From covering the return of top Nike releases to writing about Travis Scott's famous Air Jordan collaboration, Ben delivers in-depth content for the sneakerhead community. He also brings valuable insights from his former sneaker reselling business, Midwest Soles, which sharpens his expertise on the market.

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