Jay-Z Explains NFL's Decision To Have Bad Bunny Headline Super Bowl Halftime Show

BY Cole Blake 7.8K Views
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Feb 9, 2025; New Orleans, LA, USA; Recording artist Jay-Z arrives before Super Bowl LIX between the Philadelphia Eagles and the Kansas City Chiefs at Ceasars Superdome. Mandatory Credit: Mark J. Rebilas-Imagn Images
The NFL announced that Bad Bunny will be serving as the headliner for the next Super Bowl Halftime Show on Sunday.

Jay-Z discussed the NFL's selection of Bad Bunny as the next Super Bowl Halftime Show headliner in a statement provided to the Associated Press. He cited the Grammy Award-winning singer's contributions to Puerto Rico and described having him on the stage as an honor.

“What Benito has done and continues to do for Puerto Rico is truly inspiring," the legendary rapper said. "We are honored to have him on the world’s biggest stage.” Jay-Z and his Roc Nation company have been partnering with the NFL to help orchestrate the Super Bowl Halftime Show for several years. They previously selected Kendrick Lamar for last season's game.

The NFL and Roc Nation announced the decision on Sunday night. “What I’m feeling goes beyond myself,” Bad Bunny said in a statement. “It’s for those who came before me and ran countless yards so I could come in and score a touchdown … this is for my people, my culture and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.” The event will be held at Levi's Stadium in Santa Clara, California on Febuary 8.

Who Is Performing At The Super Bowl Halftime Show?

Bad Bunny's decision to perform at the Super Bowl Halftime Show comes after he previously declined to bring his latest tour to the United States. Speaking with Variety, he cited the country's handling of immigration, noting that ICE could use his shows as a trap.

“There were many reasons why I didn’t show up in the U.S., and none of them were out of hate —I’ve performed there many times. All of (the shows) have been successful. All of them have been magnificent. I’ve enjoyed connecting with Latinos who have been living in the U.S.” he told the outlet, earlier this year.

Bad Bunny continued: “But specifically, for a residency here in Puerto Rico, when we are an unincorporated territory of the US… People from the US could come here to see the show. Latinos and Puerto Ricans of the United States could also travel here, or to any part of the world. But there was the issue of — like, f------ ICE could be outside (my concert). And it’s something that we were talking about and very concerned about.”

About The Author
Cole Blake is a current staff writer at HotNewHipHop based out of New York City. He began writing for the site as an intern back in 2018 while finishing his B.A. in Journalism at St. John’s University. In the time since, he’s covered a number of breaking stories for HNHH. These include the ongoing YSL RICO trial, the allegations surrounding Diddy, and much more. His work also extends outside of hip-hop, having written extensively about a myriad of topics including politics, sports, and pop culture. He’s attended several music festivals to provide coverage for the site as well, such as Rolling Loud and Governors Ball.

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