Lil Uzi Vert's Team Begs Them Not To Retire Via Billboard In Their Home City Of Philly

For such a seemingly shocking decision, it sure seems like there's a lot of marketing power behind Uzi hanging it up.

BYGabriel Bras Nevares
iHeart Powerhouse 105.1

Lil Uzi Vert recently announced that Luv Is Rage 3 would be their last album during their Pink Tape tour stop in Chicago on October 23. "Luv Is Rage 3 will be my last album,” they remarked about the as-of-yet unreleased project with no arrival date, which led to the crowd's audible sadness at this revelation. “No, relax. It’s okay. After Luv Is Rage 3, I guess I will go on another tour for Luv Is Rage 3. But after that, I wanna try to live a normal life." With Barter 16 also on the cards for the Philly MC, perhaps they will offer a couple of full-length projects as their swan songs. At least, that's definitely what the label wants.

Moreover, apparently Generation Now, which is Lil Uzi Vert's record label, and their talent agency Diop bought a billboard in their home city of Philadelphia with a special request. "Uzi, please don’t retire!" the marketing tool reads. "Love, your Generation Now family. Love, your Diop Agency family." As such, there is clearly a financial interest in keeping the "444 + 222" artist around, and it's not hard to see why.

Read More: JT And Lil Uzi Vert Spark Breakup Rumors With Social Media Changes

Lil Uzi Vert's Label Doesn't Want Them To Retire

After all, "Just Wanna Rock" is one of the biggest songs in recent memory, and Pink Tape became the first number one rap album of 2023. But this is far from the first time that Lil Uzi Vert teased at their retirement; this happened in 2019 before Eternal Atake's release in 2020. In that year, they dropped essentially three albums, and though it took a while for Pink Tape to arrive, they still released plenty fo singles and remained tapped into the top of the game. As such, we have to wonder how much of this is legitimate and how much of it is just a way of increasing marketability and buzz around a release.

Either way, we hope that the 28-year-old is in control of the wheel here and doesn't bend to label pressure. Whether that means they're sincere about retirement or they're pulling the marketing strings for themself doesn't matter. If Uzi is done, we thank them for everything they've done; if not, and this is all just a troll, we'll gladly tune back in for more. In any case, we wish them the best in their life, whether it's pursuing an extravagant one or a normal one. On that note, check back in with HNHH for the latest news and updates on Lil Uzi Vert.

Read More: Lil Uzi Vert Debuts New Hairstyle & Brings Out Stacks Of Cash On Stage

[via]

  • Link Copied to Clipboard!
About The Author
Gabriel Bras Nevares is a music and pop culture news writer for HotNewHipHop. He started in 2022 as a weekend writer and, since joining the team full-time, has developed a strong knowledge in hip-hop news and releases. Whether it’s regular coverage or occasional interviews and album reviews, he continues to search for the most relevant news for his audience and find the best new releases in the genre. What excites him the most is finding pop culture stories of interest, as well as a deeper passion for the art form of hip-hop and its contemporary output. Specifically, Gabriel enjoys the fringes of rap music: the experimental, boundary-pushing, and raw alternatives to the mainstream sound. As a proud native of San Juan, Puerto Rico, he also stays up-to-date with the archipelago’s local scene and its biggest musical exponents in reggaetón, salsa, indie, and beyond. Before working at HotNewHipHop, Gabriel produced multiple short documentaries, artist interviews, venue spotlights, and audio podcasts on a variety of genres and musical figures. Hardcore punk and Go-go music defined much of his coverage during his time at the George Washington University in D.C. His favorite hip-hop artists working today are Tyler, The Creator, Boldy James, JPEGMAFIA, and Earl Sweatshirt.