Jim Jones Credits Tupac For Inspiring Dipset With Their Use Of Beef As Marketing

One quick way to sell records is to start something with another MC in the game.

BYGabriel Bras Nevares
Jim Jones Tupac Dipset Beef

Recently, Jim Jones sat down for a Roc Nation roundtable interview on Wednesday (June 28) and revealed how the legendary Tupac Shakur inspired Dipset. Moreover, Capo stated that the West Coast icon was instrumental in synthesizing rap beef as an effective promotional strategy for MCs. Still, it's an unfortunate thing to commend, as rap beef is supposedly why Tupac met the early fate he did. Regardless, when the Diplomats were blowing up on the East Coast and beyond, they took cues from his biggest points of success. Jones is by no means the first to remark this, but it just goes to show how influential Tupac's legacy is, for better or worse.

"The beef inside of hip-hop is not a mixtape thing,” Jim Jones remarked. “It’s a hip-hop thing. It’s a lot of n***as that got a lot of ego, puttin’ them in the same room, and s**t is bound to happen. But the mixtapes heightened a lot of situations, because now, it could be totally unfiltered. At that time in hip-hop, we was watching Tupac and all of them, and watching how successful they was gettin’ goin’ cr*zy on everybody. It was a whole era right there where this was a marketing tool that was working for major labels and artists at the time that had the upper hand."

Read More: Jim Jones Says Pusha T Diss Was “Cute”

Jim Jones' Remarks On Mixtapes & Beef

Of course, this rings especially true these days because the New York rapper started some beef of his own. For those unaware, he just launched a diss track against Pusha T, who had some subliminal bars for Jim Jones on an unreleased Clipse track previewed at Pharrell's Louis Vuitton show at Paris Fashion Week. The whole beef started when Jones dismissed Push's placement on Billboard's list of the 50 best rappers of all time. We're still in the early stages of that beef, as the Virginia native has yet to make an official diss record.

Meanwhile, for as many subliminals and sneaks disses Push could throw, it's impossible to determine a "winner" until we have two released tracks to compare. Not only that, but Jones also called it more of a rap battle of skill than it was actual beef. Either way, there's more conversation around him than there's been in a while, so clearly it worked. For more news and the latest updates on Jim Jones, stay logged into HNHH.

Read More: Jim Jones Calls Out Pusha T & No Malice On Joe Budden’s Podcast

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About The Author
Gabriel Bras Nevares is a music and pop culture news writer for HotNewHipHop. He started in 2022 as a weekend writer and, since joining the team full-time, has developed a strong knowledge in hip-hop news and releases. Whether it’s regular coverage or occasional interviews and album reviews, he continues to search for the most relevant news for his audience and find the best new releases in the genre. What excites him the most is finding pop culture stories of interest, as well as a deeper passion for the art form of hip-hop and its contemporary output. Specifically, Gabriel enjoys the fringes of rap music: the experimental, boundary-pushing, and raw alternatives to the mainstream sound. As a proud native of San Juan, Puerto Rico, he also stays up-to-date with the archipelago’s local scene and its biggest musical exponents in reggaetón, salsa, indie, and beyond. Before working at HotNewHipHop, Gabriel produced multiple short documentaries, artist interviews, venue spotlights, and audio podcasts on a variety of genres and musical figures. Hardcore punk and Go-go music defined much of his coverage during his time at the George Washington University in D.C. His favorite hip-hop artists working today are Tyler, The Creator, Boldy James, JPEGMAFIA, and Earl Sweatshirt.