Jim Jones says that Jadakiss missed a "hell of an opportunity" to drop a project after The LOX went head-to-head with Dipset on Verzuz in August 2021. Speaking with AllHipHopTV during a new interview, Jones explained that anything Jadakiss could've put out would've gone platinum.
“‘Kiss reaped a lot of benefits from the Verzuz, man,” Jones said in the discussion. “I mean, we all do things different and shit like that, but he had a hell of an opportunity to do a lot. I wish that he would have dropped a project at that time because it didn’t even matter what he would have put out in that window of time that he had. He could’ve just took eight records he had in the stash and just put them bitches out, that bitch was going platinum.”
Jim Jones & Jadakiss On "Verzuz"
From there, he added: “That was one thing I wish he would’ve did as me being a fan and me being a n***a in the industry. Like, ‘Yo, man, it’s a moment, he’s supposed to go. Next day, single out, everything. I’m in the studio right now with Swizz tonight, like n***a!'”
While he didn't end up capitalizing on the moment to release new music, Jadakiss did put in work behind the scenes. Speaking to Complex in 2022, Jadakiss revealed that he used his leverage at the time to renegotiate his record contract with Def Jam. “My numbers went up for hostings and walkthroughs, for shows, and TV cameos,” he said at the time. “Just in general my numbers went up. It also showed Def Jam that they got to do the right thing [and] restructure my contract. It really showed the world my true worth, what I can do.” Last month, Jadakiss announced that he's working on a new mixtape titled Kiss the South, but didn't provide a release date.
Jim Jones On Jadakiss' Missed Opportunity