Rihanna has filed a trademark to be used in connection with sunglasses & swimwear. The chosen wordmark in the filing is “RIRI.” The motion also describes the swimwear line as being for a brand that includes coats, neckwear, belts, and shoes.
The move comes as the latest expansion for the singer who trademarked the brand name “Fenty Kids” back in January. At the time, that motion noted the sale of “infant wear, swimwear, hats, underwear, footwear, leggings, socks.” That choice came after Rihanna welcomed her own child into the world with A$AP Rocky. Speaking with Elle for an interview, earlier this month, she admitted that motherhood has inspired her work. “Becoming a mother has only added to the inspiration in my life. I’ve had to find the balance between an efficient routine that maximizes precious ‘me’ time and full glam, because I really enjoy that colorful creative process," she told the outlet.
Rihanna At Savage X Fenty Show Vol. 4
Rihanna previously hinted at expanding Savage X Fenty to include a kids line in November 2022. “We didn’t get there yet but it’s something that I might do. We’ll see,” she told Vogue. “I would have so much fun with that. Anything in miniature is just so cute.”
As for music, there have been rumors about Rihanna releasing a new album at some point this year and possibly touring in promotion of it. Her partner, A$AP Rocky, confirmed that Rihanna has been working on new music during an interview with Zane Lowe for Apple Music 1 in January. “Yeah, I’m super excited," he said of Rihanna's Super Bowl Halftime performance. "This is as huge. This is incredible. I’m so glad that my lady’s back making music again and whatnot, and getting back out there." Rihanna has kept quieter about her plans for another album.
Rihanna's Trademark
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