Swizz Beatz Defends Kanye West In Adidas War: "Do The Correct Thing!"

BYErika Marie3.4K Views
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Kanye West, Swizz Beatz

Ye appreciated his friend coming forward and calling the brand out.

For days, Kanye West has been unleashing his fury on social media. Anyone he claims has done him wrong has been targeted, from his ex-wife Kim Kardashian to her boyfriend Pete Davidson to any and everyone on staff at Adidas. A quick peek at West's Instagram page shows one screenshot after another, but his main grievance seems to be with Daniel Cherry III, senior vice president and general manager of the streetwear brand.

West has accused the company of several infractions, including copying his designs. The controversial matter has caused the brand and the Rap mogul to face scrutiny, but despite West's delivery, many of his famous friends have come to his defense, including Swizz Beatz.


The megaproducer took to his Instagram page to cosign West by sharing a photo of Adidas's kicks with a caption that called them out.

"I usually mind my business but this is DEAD WRONG!" wrote Swizz. "If we let them do this to @kanyewest it will happen to us also! This man created this groundbreaking innovation and it should be respected as a creative ! YE is only asking for his work to be respected and not stolen that’s not crazy to me !!"

"We not buying these !!!!!!!!!!!! @adidas you’re supposed to be original do the correct thing please !!!" In response, West said, "That's love."

The brand has not yet responded to West's complaints. Check out Swizz's post below.




About The Author
Erika Marie is a seasoned journalist, editor, and ghostwriter who works predominantly in the fields of music, spirituality, mental health advocacy, and social activism. The Los Angeles editor, storyteller, and activist has been involved in the behind-the-scenes workings of the entertainment industry for nearly two decades. E.M. attempts to write stories that are compelling while remaining informative and respectful. She's an advocate of lyrical witticism & the power of the pen. Favorites: Motown, New Jack Swing, '90s R&B, Hip Hop, Indie Rock, & Punk; Funk, Soul, Harlem Renaissance Jazz greats, and artists who innovate, not simply replicate.