Diddy Launches New R&B Label "Love Records" & Partners With Motown Records

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Diddy, Love Records
Diddy is starting a new R&B record label.

Sean “Diddy” Combs is starting a new R&B record label named LOVE RECORDS and is partnering with the iconic Motown Records for a one-time album deal. Diddy will be releasing his long-awaited album, this summer, under the new label in partnership with Motown Records.

“Music has always been my first love, LOVE RECORDS is the next chapter is about getting back to the love and making the best music of my life,” Diddy said in a press release. “For the Label I’m focused on creating timeless R&B music with the next generation of artists and producers. Motown is the perfect partner for my album and I’m excited to add to its legacy.”

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Motown Records C.E.O. and Chairwoman Ethiopia Habtemariam added: “This is a major moment for Motown, as Diddy is one of this century’s most important voices in music and culture; To be a part of his next evolution and album is nothing short of monumental.”

While launching the label, Combs is planning to continue to oversee the Bad Boy Entertainment label. 

Last month, Diddy premiered an unreleased song from his long-awaited fifth album, Off the Grid, in an advertisement for Beats by Dre featuring Kayvon Thibodeaux.

On Sunday, Diddy will be hosting and serving as an executive producer at the 2022 Billboard Music Awards. Performers at the event include Megan Thee Stallion, Silk Sonic, Latto, and reportedly, Travis Scott.

Image Via Press Release
Gio Bandero for Combs Enterprises

About The Author
Cole Blake is currently an Editor at HotNewHipHop based out of Brooklyn, New York. He began working at the site as an intern back in 2018 while studying journalism at St. John’s University. In the time since, he’s graduated with a bachelor's degree and written extensively about a wide range of topics including pop culture, film & television, politics, video games, sports, and much more. He’s also covered music festivals such as Gov. Ball and Rolling Loud. You can find him publishing work for HNHH from Monday to Wednesday or on weekends. On the sports front, Cole’s a passionate NBA and NFL fan with his favorite teams being the Indianapolis Colts and Los Angeles Lakers. He also roots for the Yankees whenever he finds himself at Yankee Stadium or the Red Storm when in the company of other SJU alumni. His favorite hip-hop artists are billy woods, Earl Sweatshirt, Cam’ron, MIKE, and Mach-Hommy.