Kanye West's Yeezy & Wal-Mart Disputing Over Logo Similarities: Report

BYAron A.Updated on September 26, 202262.0K Views

Walmart claims Kanye West's Yeezy filed a trademark application with a logo that is similar to theirs.

Kanye West turned his fashion aspirations into a multi-billion dollar empire that continues to grow. However, that doesn't happen without its fair share of litigation. It turns out, Yeezy is now at odds with Wal-Mart over a 2020 trademark application with a logo that the retail company says is eerily similar to their own, per The Fashion Law.

Dimitrios Kambouris/Getty Images

Wal-Mart filed a notice of opposition to the U.S. Patent and Trademark Office arguing against Kanye's logo. They described the design as "eight dotted lines, each comprising three totally shaded circles, with a total of 24 circles, arranged at equal angles as rays from a sun." Kanye's Yeezy brand reportedly wanted to use the design for clothing, music, hotels, and "non-metal modular homes."

Wal-Mart versus Yeezy logos via TFL

Walmart argued that they "will be damaged by registration of [Yeezy LLC’s] mark" since they've used the design since 2007. They said that Walmart's logo "has become well known and famous as a distinctive indicator of the origin of [its] goods and services and a symbol of [its] goodwill." Meanwhile, they've also used their logo to brand similar services as Yeezy's plans including clothes, music, and retail services. However, they are not creating "non-metal modular homes" like 'Ye.

In related news, the rapper's original Air Yeezy 1 that he wore at the Grammys sold to the tune of $1.8 million.

[Via]

About The Author

Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.