Future, Drake, Travis Scott, Loe Shimmy, and Sexyy Red have been part of the discourse cycle when it comes to the new single, "Ya Hit." There are some fans out there who feel as though the song should have been a lot more than what it was. Others just simply feel as though all the superstars mailed in their verses. Meanwhile, Loe Shimmy has received praise for his hook, and Sexyy Red is left off the hook by the fact that she only contributes ad-libs.
Whatever the case may be, there is no denying that any single released by a legend is going to be heavily scrutinized. It is the gift and curse of being such a widely known artist. Future, Drake, and Travis Scott understand this firsthand.
That said, on Tuesday, the artists all came through with a new music video for "Ya Hit." As you can imagine, this star-studded affair leads to a whole lot of energy. There are some gorgeous cars in the video, and it's clear that everyone is having a good time flexing.
"Ya Hit" Music Video
Future is supposedly dropping a new album called Infinity in the not-so-distant future. Whether or not this new project actually lives up to the hype remains to be seen. The Real Me was an album that felt rushed, and there were fans who simply didn't see the vision Future was going for.
Ultimately, it will be interesting to see where Future takes his sound going forward. At this time, it simply feels as though he and many other veterans are getting too complacent with the music, and fans are tuning out.
Only time will tell whether or not he can prove people wrong.
