Drake dropped a quick freestyle during a recent Kick livestream, referencing Kai Cenat's new Vivet streaming backpack. The moment quickly caught attention online, given how connected the two have been through streaming and fashion lately.
Drake kept the bars short and off the cuff, sounding like a freestyle done in the moment rather than anything prepared before. It was a fun, low-stakes moment that showed off his ability to riff on pretty much anything in front of him.
Vivet's streamer backpack debuted during Cenat's New York Fashion Week show, giving Drake an easy, timely reference point. Fans watching the stream picked up on it fast, clipping the moment and sharing it across social media shortly after.
Drake has referenced Vivet before in other moments, so this freestyle isn't entirely out of nowhere. Either way, it added a fun, unscripted moment to an otherwise ordinary stream.
That kind of instant reaction shows just how closely fans are tracking anything connecting Drake and Cenat right now. Moments like this keep the conversation going, whether it's about the music, the brand, or just the attention both of them tend to draw.
Drake's Vivet Freestyle
Vivet has picked up lots of attention since its debut, but not all of it has been positive. Pricing has been one of the bigger sticking points, with some fans saying the prices are simply just too high.
The brand's entry-level items sit in a more accessible range, but pieces like the streaming backpack have drawn criticism for feeling steep given Cenat's limited track record in fashion. Critics have also pointed to Vivet's early designs echoing established luxury references a little too closely.
Even with that mixed reception, Vivet has still managed to sell through several pieces, with names like DDG and Lacy confirming purchases. Whether the pricing debate cools off over time likely depends on how the next few collections land.
For now, moments like Drake's freestyle only add more attention, whether Cenat wants the extra spotlight on pricing or not.
