Kai Cenat launched his first VIVET collection during New York Fashion Week on September 12th. The show ran as a livestream, giving fans a see-now-buy-now shopping option in real time. Streamers like Duke Dennis, BruceDropEmOff, and RayAsianBoy all walked the runway.
The lineup covers 20 pieces total, spanning tops, knitwear, bottoms, footwear, and accessories. Prices range anywhere from $20 up to $1,195. Everything is available now through VIVET's official online store.
The collection leans heavily into streetwear staples with a moody, textured finish. Distressed suede jackets, leather bombers, and heavyweight tracksuits make up a good chunk of the range. Chunky combat boots and structured backpacks round out the rest.
Cenat drew inspiration from his Trinidadian and Haitian roots throughout the line. He built VIVET independently, without outside investors backing the project. That level of creative control shows in just how specific some of the pieces feel.
This marks his second public reveal of the brand. An earlier preview back in March showed a rougher, more graphic-driven direction that didn't land the way he hoped.
Kai Cenat's First VIVET Collection
Cenat stepped away from streaming following his Mafiathon 3 event in late 2025. That break ended not long after, around the release of his "I Quit" video in January 2026, which doubled as both a mental health check-in and the first announcement of VIVET. That video showed him in Italy, hands-on with denim production and garment construction.
VIVET is Latin for "he, she, or it will live forever." Cenat explained that meaning himself, tying it to wanting something lasting beyond his streaming career. The brand's rollout has leaned into that same long-term mindset since then, favoring a slow build over a quick merch drop.
Front row seats at the NYFW show included Ms. Lauryn Hill alongside a mix of streamers and creators. That combination of old-school music royalty and internet-era personalities said a lot about where Cenat's trying to position VIVET. Whether that positioning holds up long-term is still something only time will answer.
Overall, VIVET stands as one of the more ambitious moves a streamer has made into fashion.
