J. Cole Drops Trailer For "Applying Pressure: The Off-Season" Documentary

J. Cole's taking fans behind the scenes of "The Off-Season" with a new documentary.

BYAron A.May 09, 20215.2K Views

Fans can breathe a bit easier now knowing that J. Cole is coming out of his hole to drop some new music. Over the past few weeks, fans have been trying to figure out if rumors of Cole dropping are true after Bas hinted at new music from the Dreamville star. He confirmed this is true before unleashing a May 14th release date.

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The Off-Season is officially coming and the rapper dropped the first taste of the project on Friday with "interlude," despite promising himself that he'd hold off from releasing a single this time around. It seems that a new album isn't the only thing he has in store because he hit the 'Gram with a massive announcement: The Off-Season documentary. Cole offered a teaser for the project which is set to drop tomorrow (May 10th) at 1 p.m. EST. "Applying Pressure The Off-Season Documentary," he wrote in the caption.

"This is the moment that a lot of your favorite rappers hit a crossroad," he says in the trailer. "Are you okay with getting comfortable? Can you leave no stone unturned creatively? And when I thought about that, I was like, 'Nah, I'm not cool with that.'"

The documentary appears to be a rare glimpse into his creative zone for the upcoming project. Check out the trailer below. How are you feeling about the new Cole track? Sound off in the comments.

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Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.