J. Cole Curves Artist Who Threw Demo Tape Onstage

According to J. Cole, "USB is okay" in 2024.

BYCaroline Fisher
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Last week, Drake and J. Cole finally kicked off their It’s All a Blur — Big As The What? tour with a performance in Tampa. Already, the duo is making headlines for their tour outfits, props, announcements, and more. Of course, their onstage antics have also gotten quite a bit of attention. In a new clip, for example, J. Cole reacts to an audience member throwing their demo tape at him, which crashed onto the stage and burst out of its case.

An audible gasp is then heard from the rest of the crowd, though J. Cole just calmly walked past the CD, later kicking it off the stage. “N***a threw his demo up here,” he said. “It’s 2024, n***a. USB is okay.” While some critical commenters think he should've given the demo a listen, others suspect that J. Cole just didn't want to trip over it during the show.

Read More: Lil Durk Will Hit The Road With Drake & J. Cole On "It's All A Blur - Big As The What? Tour"

J. Cole Says "USB Is Okay"

Many also note that there are better ways to promote your music these days, even though J. Cole himself is no stranger to handing out demos. In a 2009 interview with ABC News, he recalled making beats that he brought to the Roc the Mic studio in NYC in hopes of landing on Jay-Z's album, American Gangster. “Maybe we could just slide him the CD and if we slide him the CD, he’ll go upstairs and listen to it, and if he listens to it, he’s gonna love it and he’s gonna send down, you know, for me to come upstairs and he’s probably going to sign me — or whatever was in my head,” he explained.

Eventually, Jay-Z pulled up after J. Cole had waited in the rain for hours. He got the chance to hand his CD to Hov, who promptly told him, “Man, I don’t want that.” What do you think of a fan throwing their demo tape onstage during the It’s All a Blur — Big As The What? tour? What about J. Cole's response? Share your thoughts in the comments section down below, and keep an eye on HNHH for more updates.

Read More: Lil Durk & J. Cole Win Best Melodic Rap Performance Grammy For "All My Life"

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About The Author
Caroline Fisher is a News Writer at HotNewHipHop from Chicago, Illinois. She started at HNHH this year, and has since spent her time writing about all that is newsworthy in the world of hip-hop. With a drive for hunting down the hottest stories, she enjoys documenting new developments in culture and entertainment. She also has an appreciation for hip-hop and seeks to cover the most important trends and shifts. She has a Bachelor of Arts which she received at the University of Illinois at Chicago. Having graduated in 2022, she majored in English with a concentration in Media, Rhetoric and Cultural Studies. Specializing all things music, pop culture and entertainment, some of her favorite musical artists include Snoop Dogg, OutKast, and Nicki Minaj. When she’s not writing about music she’s also a fan of attending shows, watching the latest movies, staying up-to-date with current events, photography, and poetry.