Travis Scott & Audemars Piguet Preview New Merch Collection

BYCaroline FisherPublished on November 30, 20234.9K Views

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PARIS, FRANCE - JULY 21: Travis Scott performs during Lollapalooza Festival at Hippodrome de Longchamp on July 21, 2018 in Paris, France. (Photo by David Wolff - Patrick/Getty Images)

The Travis Scott x Audemars Piguet collab drops tomorrow.

Today (November 30), Travis Scott took to social media to unveil his new project with luxury watch manufacturer Audemars Piguet. The hitmaker posted a cinematic trailer for their collaboration, which has been in the making for quite some time. The collection includes a new version of their iconic Royal Oak watch, as well as t-shirts, hoodies, pajamas, hats, and more.

“IT took me and the gang 4years. And now it’s time literally Never been more excited From Houston to Switzerland,” he captioned the dramatic, fuzzy trailer. The collection is scheduled to drop tomorrow (December 1). The CEO of Audemars Piguet, François-Henry Bennahmias, also recently chatted with The Business Of Fashion about the project, noting his confidence in the collection.

Travis Scott x Audemars Piguet Collection Drops On December 1

“Travis could raise an army,” the Parisian fashion mogul explained, citing the size and intensity of the artist's fanbase. “He’s got such a power. People follow him in a major way.” He continued, describing his certainty that the collection will do well. “People will go nuts when they know that AP and Travis have made merch together. It breaks pretty much every code. Is it going to be successful? We could have multiplied the quantity by at least 10 times and still been successful," Bennahmias said. While fans are certainly looking forward to getting their hands on the new collection, it's not the only thing they have to be excited about these days.

While Travis Scott has been busy performing around the U.S. on his Circus Maximus tour, he recently revealed that he continues to work on new music "B4 every show." What do you think of Travis Scott teaming up with Audemars Piguet? Are you looking forward to seeing the full collection? Share your thoughts in the comments section down below, and keep an eye on HNHH for more updates.

[Via]

About The Author

Caroline Fisher

Caroline Fisher is a News Writer at HotNewHipHop from Chicago, Illinois. She started at HNHH this year, and has since spent her time writing about all that is newsworthy in the world of hip-hop. With a drive for hunting down the hottest stories, she enjoys documenting new developments in culture and entertainment. She also has an appreciation for hip-hop and seeks to cover the most important trends and shifts. She has a Bachelor of Arts which she received at the University of Illinois at Chicago. Having graduated in 2022, she majored in English with a concentration in Media, Rhetoric and Cultural Studies. Specializing all things music, pop culture and entertainment, some of her favorite musical artists include Snoop Dogg, OutKast, and Nicki Minaj. When she’s not writing about music she’s also a fan of attending shows, watching the latest movies, staying up-to-date with current events, photography, and poetry.