Joe Budden's "Pump It Up" Finally Certified Gold, Fans Wonder Why It Took So Long

Didn't this song come out in 2003?

BYGabriel Bras Nevares
Joe Budden Pump It Up Gold Hip Hop News

There are some readers out there who probably didn't know that Joe Budden was actually a rapper back in the day. Of course, that's owed to just how influential, prolific, well-respected, and present his work as a media commentator and content creator has been. However, the New York City native once took over airwaves with his hit 2003 single, "Pump It Up," which to this day is his most successful release. In fact, many fans expressed their shock at the fact that it was only just recently that the Recording Industry Association of America (RIAA) certified the track as gold. That means that it sold 500,000 copies, and fans suspect something's fishy.

"It took him 20 yrs to go gold?" one fan commented under coverage of Joe Budden's most recent commercial milestone. "I don’t believe it because I wore that s**t out! Y’all shady af for posting this either way…" another added. In addition, others came through with more analytical reasoning for why this hit song wasn't more commercially successful before. "Joe Budden dropped in the era of limewire; that song would have went platinum if they could have counted streams or people weren’t downloading illegally," a fan wrote.

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Joe Budden Fans Left Confused By Late Success Of "Pump It Up"

However, this isn't the only problem that the 43-year-old (may) have with the industry. We don't know whether this even fazes him, but in 2023 in particular, Joe Budden has a bone to pick with the higher-ups at the labels. "Y’all don’t think it’s a little odd,” he begins, “that without Nas and Jesse Collins, without Mass Appeal and Jesse Collins, we don’t get a tribute [to hip-hop's 50th anniversary]? Y’all are the ones that was supposed to do that," he remarked on his podcast.

Meanwhile, maybe one day the former Complex host will pick up the mic again to comment on these issues or fix his grievances from the inside. Until then, though, he has a great foundation of media platforms to express himself in. With or without a gold record, it's undeniable how much he contributed to the culture over the past decade. On that note, stick around on HNHH for the latest news and updates on Joe Budden.

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About The Author
Gabriel Bras Nevares is a music and pop culture news writer for HotNewHipHop. He started in 2022 as a weekend writer and, since joining the team full-time, has developed a strong knowledge in hip-hop news and releases. Whether it’s regular coverage or occasional interviews and album reviews, he continues to search for the most relevant news for his audience and find the best new releases in the genre. What excites him the most is finding pop culture stories of interest, as well as a deeper passion for the art form of hip-hop and its contemporary output. Specifically, Gabriel enjoys the fringes of rap music: the experimental, boundary-pushing, and raw alternatives to the mainstream sound. As a proud native of San Juan, Puerto Rico, he also stays up-to-date with the archipelago’s local scene and its biggest musical exponents in reggaetón, salsa, indie, and beyond. Before working at HotNewHipHop, Gabriel produced multiple short documentaries, artist interviews, venue spotlights, and audio podcasts on a variety of genres and musical figures. Hardcore punk and Go-go music defined much of his coverage during his time at the George Washington University in D.C. His favorite hip-hop artists working today are Tyler, The Creator, Boldy James, JPEGMAFIA, and Earl Sweatshirt.