Jay-Z Returns To Instagram To Promote New Movie

BYLavender Alexandria8.0K Views
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Super Bowl LVII Pregame
GLENDALE, ARIZONA - FEBRUARY 12: Jay-Z attends Super Bowl LVII at State Farm Stadium on February 12, 2023 in Glendale, Arizona. (Photo by Kevin Mazur/Getty Images for Roc Nation)
Jay-Z's return to the platform was for a similar reason as last time.

Jay-Z is serving as the executive producer on an upcoming new movie called The Book Of Clarence. The historical fiction period piece stars LaKeith Stanfield as a man who goes on his own quest for religious divinity inspired by Jesus. Fans are talking about the movie now because Jay-Z returned with a whole new Instagram account in order to promote the film. His account has already racked up over 33k followers in just a few hours with the post itself over currently sitting at over 17k likes. In the caption of the post Hov keeps it simple, "The Book Of Clarence
January 2024."

While this is a new account for Jay-Z, it isn't the first time he's joined the platform. Back in 2021, he opened up a new Instagram account for an almost identical reason. That time he was promoting another film he executive produced called The Harder They Fall. After posting some promotional material from the film he deleted the account just a day later. In that span, he had racked up over 800k followers. The Harder They Fall netted mostly positive reviews from critics when it was released on Netflix in 2021. Clarence features some of the same actors and crew from that film on board again and is scheduled to be released in January of 2024.

Jay-Z Shares Movie Trailer To His New Instagram

Earlier this year Jay-Z was involved in another big project. The Brooklyn Public Library opened up an exhibition paying tribute to the legendary rapper's career. The "Book Of Hov" exhibit proved to be a hit and was extended all the way into October.

They also collaborated with Hov for a series of unique library cards using the art from his albums. As a result of their collaborations 14,000 new library cards were issued to people. What do you think of Jay-Z returning to Instagram again to promote another movie? Let us know in the comment section below.


About The Author
Lavender Alexandria is a music and culture journalist based in Los Angeles, California. She’s covered dozens of musical genres and styles from the most mainstream to the most experimental and underground on her blog and accompanying YouTube channel that looks at music, pop culture, and Billboard charts since 2017: Lav’s Music Corner. Lavender has produced editorial and listicle content both in written and video form over the past far years and has also interviewed up-and-coming artists like Censored Dialogue. Her experiences covering culture have taken her from Hyperpop parties in LA to underground rap shows in Atlanta, to DIY punk shows in Charlotte. Lavender has also written for iHeartRadio, covering some of the biggest artists in Hip Hop such as Ice Spice, Drake, Doja Cat and Cardi B. She also has bylines with ScreenRant and continues to write for Ringtone magazine. Lavender is a lifelong Charlotte Hornets fan and her favorite rap artists include Clipping, Little Simz, Earl Sweatshirt, and Kendrick Lamar.