Jay-Z's Friend Emory Jones Recalls How He Earned His Loyalty During Prison Stint

BYGabriel Bras Nevares5.5K Views
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Celebrities At The Los Angeles Lakers Game
LOS ANGELES, CA - MARCH 06: Jay-Z and Emory Jones (R) attend Los Angeles Lakers and Milwaukee Bucks basketball game at Staples Center on March 6, 2020 in Los Angeles, California. (Photo by Kevork S. Djansezian/Getty Images)

After serving time, Jones went on to become Roc Nation's Head of Lifestyle.

Jay-Z came from a rough upbringing, but his success compelled him to lift his peers and friends along with him. Moreover, Emory Jones, longtime friend of Hov's, pulled up to Ear Pollution on Wednesday (July 12) to speak on their relationship, among other topics. His story detailed how, according to historian Ain't No Jigga, he pleaded guilty to drug distribution charges in 1997, and served time until 2016 following a 2000 sentence. Furthermore, Jones' loyalty and good-hearted nature led the New York rap legend to reciprocate it in full.

"From day one, the main thing I did to set the tone was when I used to call home I would tell my brothers, ‘Y’all don’t owe me nothing,’" Emory Jones remarked of speaking to Jay-Z from behind bars. "It start there. What we did for each other, we did from [the heart]. So once you clear that slate coming from me, that’s that balance right there. I can’t look at it like you and the world owe me something. That’s where we go wrong when we go in the system."

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Emory Jones Speaks On Jay-Z's Loyalty

Upon his release in 2016, Jones became Head of Lifestyle at Roc Nation and went on to co-found the Paper Planes apparel company and land a partnership with PUMA. Jay-Z had paid homage to his friend on the 2006 Kingdom Come track "Do U Wanna Ride," with Kanye West production and a John Legend feature. "When Jay did the John Legend song, he was like, ‘Yo I wanna do this song,’" the Maryland-born businessman told The Breakfast Club in 2017. "The first thing I told him was, ‘We don’t need a song to solidify who we are. We know who we are for each other.’ He gave it to me and I was like ‘F**k!’ I’m in jail and it was just like a tear-jerker because he wanted to show how much he appreciated me the same way I appreciate him.

"The guards used to always try to befriend me," Jones continued. "One day one of them pulled me in the office and played the song for me. To me, that got me through that last three years or two years. I’m like, ‘I’m good now.’ That’s the beautiful thing of the music. Jay’s music got me through." On that note, keep checking in with HNHH for the latest news and updates on Jay-Z, his loyalty, and his impact.

Read More: Bun B Thought His First Phone Call From Jay-Z Was A Prank Call

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About The Author
Gabriel Bras Nevares is a music and pop culture news writer for HotNewHipHop. He started in 2022 as a weekend writer and, since joining the team full-time, has developed a strong knowledge in hip-hop news and releases. Whether it’s regular coverage or occasional interviews and album reviews, he continues to search for the most relevant news for his audience and find the best new releases in the genre. What excites him the most is finding pop culture stories of interest, as well as a deeper passion for the art form of hip-hop and its contemporary output. Specifically, Gabriel enjoys the fringes of rap music: the experimental, boundary-pushing, and raw alternatives to the mainstream sound. As a proud native of San Juan, Puerto Rico, he also stays up-to-date with the archipelago’s local scene and its biggest musical exponents in reggaetón, salsa, indie, and beyond. Before working at HotNewHipHop, Gabriel produced multiple short documentaries, artist interviews, venue spotlights, and audio podcasts on a variety of genres and musical figures. Hardcore punk and Go-go music defined much of his coverage during his time at the George Washington University in D.C. His favorite hip-hop artists working today are Tyler, The Creator, Boldy James, JPEGMAFIA, and Earl Sweatshirt.