Rihanna Stays Booked & Busy As The Face Of Pharrell's First Louis Vuitton Men's Campaign

After the shock of Virgil Abloh's sudden tragic passing in November 2021 wore off, fashion lovers couldn't help but wonder who would replace him as creative director of Louis Vuitton's menswear division. Some previously thought that his long-time contemporary, Kanye West, might get the job. However, his controversial antics at the time may have caused the brand to distance itself from him, and instead select Pharrell Williams. The producer's new role was officially announced in February, and more recently we reported that he'll be making his runway debut at the quickly approaching Paris Fashion Week.

Ahead of the show, Skateboard P is making big moves on Instagram. In the early hours of Thursday (June 15) morning, he lit up Instagram with a new photo from the City of Love, where he proudly poses in front of a new LV billboard featuring Rihanna. In the massive photograph, the "Umbrella" singer carried a collection of colourful baggage worn on her arms, cooly holding a coffee in her hand while showing off her baby bump under a leather jacket.

Pharrell Prepares for His Louis Vuitton Debut

"LOUIS VUITTON MEN Spring-Summer 2024," Pharrell wrote in the caption, hinting at what's to come. Celebrity friends are already gushing over the creative collaboration in the comments. Among them are Lindsay Lohan, Lil Tjay, Tobe Nwigwe, and Busta Rhymes. Recruiting Rihanna as the campaign's face is undoubtedly a strong strategic move, but regardless of her star power, the world is curious to see what Pharrell has in store for the historic brand.

He's obviously no stranger to the world of fashion and has plenty of experience from working on Billionaire Boys Club and Ice Cream Footwear with Nigo, as well as on Human Race with Adidas. Are you looking forward to seeing Pharrell make his Louis Vuitton menswear debut at Paris Fashion Week? Let us know in the comments, and check back later for more hip-hop/pop culture news updates.

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