Reason Is “At It Again” On his New Single

The TDE signee steps through on his triumphant new single, “At It Again.”

BYAron A.
Reason Is “At It Again” On his New Singleblur mask

Though Kendrick Lamar is gone, the future of TDE is still looking bright. 2022 was a magnificent year for the label, which saw the release of two albums from its biggest artists. Still, fans want more from Top Dawg Entertainment, especially the signees who joined the roster over the past five years. Reason, for example, has left fans begging for a follow-up to 2020’s New Beginnings. Though he hasn’t announced a project yet, he’s certainly setting the tone for what to expect with his latest offering.

This morning, Reason returned with a celebratory anthem titled, “At It Again.” With production handled by COLEMAN, Motif Alumni, and Tariq, the Carson-born MC brings high energy to match the triumphant production. As the victorious horn-like synths and bright piano chords emerge, Reason comes through with infectious quotables as he combats his haters and basks in the glory. “Top Dawg, check the creditin’, so much money, it feel like we embezzlin’,” he raps on the record.

Reason Begins A New Chapter

The release of Reason’s new single is a strong signt hat his album is on the way. Earlier this week, Anthony “Top Dawg” Tiffith hosted a brief Q&A on Twitter where he shared some promising signs of what to expect from the label. He confirmed Reason would be dropping this year, along with ScHoolboy Q, Jay Rock, and other members of TDE. “Reason , rayvaughn , doechii , Q , jay rock , zac and a compilation .. if everybody do their part …  when they turn them in I will release em,” he said.

At this point, Reason could be the first from the roster to slide through in 2023. Though “At It Again” marks his first official release of the year, he recently debuted “Dawg Forgotten” on Instagram at the top of the month. Meanwhile, he also contributed to Dreamville’s Creed III soundtrack, for “Burn Bridges” ft. Lute Cozz and Arin Ray, and “Culture” ft Mez, Symba & 8AE. We’ll keep you posted on anymore updates from Reason. Check out his new single above. 

Quotable Lyrics
Phone calls, I got SZA my cellular
Moms good, pops good, that's a level up
Why you ain't winning? 'Cause you ain't good enough
My success is a big lesson, you bitch
Wild n***a, I been reckless, bitch
Coming straight for your necklace, bitch

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About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.