Though Kendrick Lamar is gone, the future of TDE is still looking bright. 2022 was a magnificent year for the label, which saw the release of two albums from its biggest artists. Still, fans want more from Top Dawg Entertainment, especially the signees who joined the roster over the past five years. Reason, for example, has left fans begging for a follow-up to 2020’s New Beginnings. Though he hasn’t announced a project yet, he’s certainly setting the tone for what to expect with his latest offering.
This morning, Reason returned with a celebratory anthem titled, “At It Again.” With production handled by COLEMAN, Motif Alumni, and Tariq, the Carson-born MC brings high energy to match the triumphant production. As the victorious horn-like synths and bright piano chords emerge, Reason comes through with infectious quotables as he combats his haters and basks in the glory. “Top Dawg, check the creditin’, so much money, it feel like we embezzlin’,” he raps on the record.
Reason Begins A New Chapter
The release of Reason’s new single is a strong signt hat his album is on the way. Earlier this week, Anthony “Top Dawg” Tiffith hosted a brief Q&A on Twitter where he shared some promising signs of what to expect from the label. He confirmed Reason would be dropping this year, along with ScHoolboy Q, Jay Rock, and other members of TDE. “Reason , rayvaughn , doechii , Q , jay rock , zac and a compilation .. if everybody do their part … when they turn them in I will release em,” he said.
At this point, Reason could be the first from the roster to slide through in 2023. Though “At It Again” marks his first official release of the year, he recently debuted “Dawg Forgotten” on Instagram at the top of the month. Meanwhile, he also contributed to Dreamville’s Creed III soundtrack, for “Burn Bridges” ft. Lute Cozz and Arin Ray, and “Culture” ft Mez, Symba & 8AE. We’ll keep you posted on anymore updates from Reason. Check out his new single above.
Phone calls, I got SZA my cellular
Moms good, pops good, that's a level up
Why you ain't winning? 'Cause you ain't good enough
My success is a big lesson, you bitch
Wild n***a, I been reckless, bitch
Coming straight for your necklace, bitch