50 Cent has been doing big things with his Sire Spirits brand. Branson Cognac and Le Chemin Du Roi Champagne are under this umbrella, and overall, they are both fan favorites. In fact, Fif has been able to get these brands into arenas around the NBA. The Sacramento Kings, Indiana Pacers, and Houston Rockets all have Sire Spirits as options at their facilities. Subsequently, 50 has been trying to get his brand into all 30 NBA arenas. Recently, he came one step closer to accomplishing that as he signed a deal with the Minnesota Timberwolves.
Consequently, fans at the Target Center will be able to purchase Sire Spirits products. Moreover, the 200-level of the arena will even get a brand-new bar containing cocktails made with Fif's various properties. Overall, this is a huge deal for the legendary artist, who continues to build an impressive empire. Additionally, it should be noted that there is a philanthropic angle to this deal. Through the G-Unity Foundation, 50 Cent and the Timberwolves organization will get to host basketball clinics for the youth.
50 Cent Continues To Build His Empire
“I had the opportunity to meet with the Timberwolves and knew they were the perfect partners for Sire Spirits," 50 Cent said in a statement. "I am a big fan of the team, and I am excited to spend more time in Minnesota and get to know all the fans.” This sentiment was echoed by Timberwolves COO Ryan Tanke. “We are excited to launch this partnership with Sire Spirits and to introduce Wolves fans to Sire’s award-winning cognac and champagne,” Tanke said. It is clear that Fif will now be spending a lot more time in Minnesota over the coming months.
It will be interesting to see where else 50 Cent is able to bring his brands. The man is a master when it comes to marketing, and NBA teams love that. Moreover, players love him as someone they grew up listening to. That makes Sire Spirits a match made in heaven for a lot of franchises. Stay tuned to HNHH for the latest news and updates from around the sports world.
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