DJ Drama Enlists Queen Latifah To Promote New Album

The classic film homage was directed by Jim Jones and precedes Drama’s “I’m Really Like That” dropping this Friday, March 31.

BYGabriel Bras Nevares
DJ Drama Enlists Queen Latifah To Promote New Album

DJ Drama's hotly anticipated album I'm Really Like That is dropping this Friday (March 31), and the acclaimed producer tapped Queen Latifah to promote its release. Not only that, but their promo was quite creative and paid homage to one of the most important films in hip-hop culture. Moreover, Latifah reprised her role in the 1992 film Juice for a recreation of one of its most iconic scenes. While Drama played the role of Q (originally played by Omar Epps), Jim Jones directed the homage. Also, additional featured actors included fellow Dipset member Juelz Santana, DJ Superstar Jay, and others.

Furthermore, the plot of the scene centered around a group of DJs waiting in line to play their mixes for the Queen so they can play at The Ruffhouse. It seems like the Gangsta Grillz icon wanted to recreate and evoke the feeling of the early hustle in the game, trying to make a name for yourself. Of course, given the incredibly stacked feature list for I'm Really Like That that floated around social media, it's clear that Drama succeeded in such efforts.

DJ Drama & Queen Latifah Promote His New Album

To elaborate, here are a few of those names: there's Tyler, The Creator, 42 Dugg, and Nipsey Hussle. In addition, there's Freddie Gibbs, Lil Uzi Vert, Gucci Mane, Roddy Ricch, and many more. What's more is that Drama isn't just looking forward to new projects in the future, but also bringing new ones back into the culture. For example, he recently revealed that Lil Wayne's classic mixtape Dedication 2 will make a return to streaming services this year. However, that wasn't all, as he also stated that brand new music from him and Tunechi is due in 2023, too.

Meanwhile, the Philly native has eggs in a lot of promising baskets in addition to his solo outing. Recently, he announced that him and De La Soul are working on a Gangsta Grillz mixtape following the release of their impeccable catalog on streaming services. After so many years of innovation and quality drops, it's very exciting to see Drama get some flowers and keep shaping the game. If you've never seen Juice before, check out the referenced clip below. Otherwise, come back to HNHH for the latest news and updates on Queen Latifah and DJ Drama.

Ruffhouse MC & Q In Juice Clip


  • Link Copied to Clipboard!
About The Author
Gabriel Bras Nevares is a music and pop culture news writer for HotNewHipHop. He started in 2022 as a weekend writer and, since joining the team full-time, has developed a strong knowledge in hip-hop news and releases. Whether it’s regular coverage or occasional interviews and album reviews, he continues to search for the most relevant news for his audience and find the best new releases in the genre. What excites him the most is finding pop culture stories of interest, as well as a deeper passion for the art form of hip-hop and its contemporary output. Specifically, Gabriel enjoys the fringes of rap music: the experimental, boundary-pushing, and raw alternatives to the mainstream sound. As a proud native of San Juan, Puerto Rico, he also stays up-to-date with the archipelago’s local scene and its biggest musical exponents in reggaetón, salsa, indie, and beyond. Before working at HotNewHipHop, Gabriel produced multiple short documentaries, artist interviews, venue spotlights, and audio podcasts on a variety of genres and musical figures. Hardcore punk and Go-go music defined much of his coverage during his time at the George Washington University in D.C. His favorite hip-hop artists working today are Tyler, The Creator, Boldy James, JPEGMAFIA, and Earl Sweatshirt.