Kanye West and Adidas had a very public split during the late stages of 2022. Overall, it is very easy to see why Adidas wanted to drop Ye. Firstly, Kanye was the one who technically initiated the breakup. Secondly, West was in the middle of his anti-Semitic tirades that included praise for figures like Adolf Hitler. Adidas was not going to let this slide, and they ultimately decided to end their contract. This subsequently led to reports that Adidas had the rights to the Yeezy catalog and that they could do as they wish with it.
Unfortunately for Adidas, this left them with $520 million worth of unsold Yeezys. While Adidas can still sell Yeezy designs without the Yeezy logo on them, the $520 million of inventory in question still had Ye's insignias. As a result, the brand was stuck with the inventory, leading to reports that the company would lose over $1 billion in revenue this year. Consequently, Adidas has been scrambling to find ways to recoup its previous investment. This has now led to some very interesting rumors that have begun to ramp up on social media.
Kanye West x Adidas Again?
According to the tweets above, as well as many others on Twitter right now, Adidas and Kanye are back together again. However, it is important to note that neither Adidas nor Kanye West have actually hinted at such a thing. Although, reporters like Brendan Dunne of Complex have been told by some sources that a deal has been in the works. For now, it seems like this rumored deal is simply temporary. Adidas wants to sell off its remaining Yeezy inventory, and this deal would simply mean that Ye is letting them do it. Ultimately, this would include a hefty royalty for Kanye, who would be doing Adidas a huge favor here.
As we have stated, this is simply a rumor that is starting to gain steam. Either way, there is no doubt that a reunion between the two would break the internet. Furthermore, that remaining stock would sell out instantly. This is a developing story that we are following, so stay tuned to HNHH for the latest news and updates from around the sneaker world.
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