In 2014 Rihanna became the creative director of PUMA’s women’s line, and Fenty was born. The brand has not been a figurehead either; Rihanna has really given the collection her own personal style. Last week the pop star teased her upcoming shoes and the fashion line, and now her fashion show is upon us.
This isn’t the first time Rihanna has live streamed her fashion show. Last fall she used TIDAL to exclusively live stream the runway show, so Jay Z and his struggling streaming service take a subtle L here for losing Rihanna’s support.https://www.instagram.com/p/BRTkCJYjyrU