The opening scene finds a nuclear family sitting down to enjoy what looks like some good, wholesome adventurous fun. The next thing you know, a gyrating bare ass has taken over the screen, while the family stares transfixed, going through a ranging spectrum of emotion. This lewd opening sets the tone for the entire video, which finds D.R.A.M, A$AP Rocky and co-producer Juicy J enjoying what many men only wish they had - laser goggles that, when fired, turn every pair of pants into butless-chaps. Yet, much like Big Baby D.R.A.M himself, the clip's refusal to take itself too seriously gives the song an extra layer of swagger and charm.
There are even a few eerie visuals, primarily during the dinner scene. While many of the models are content to flaunt the booties, the wide, Get Out-esque smiles plastered to their faces add an eerie layer to the otherwise silly aesthetic. However, the closing shot ensures that the video's main visual motif lingers in a way that's equally ridiculous and hilarious, giving an entirely new meaning to the term "eatin' ass."
The NSFW video was directed by Nadia Lee Cohen, who shows a keen eye for costume and color coordination. In fact, her approach to crafting such an utterly bizarre video breathed a new life in a single that was beginning to wane in the public eye. "Gilligan" marked D.R.A.M's first release of 2017, and originally dropped back in April. Granted, that's a pretty long time between single and video, so perhaps it marks the fact that a new D.R.A.M. project may be incoming. While nothing has been officially announced, the Big Baby is due for some new music, especially if he wants a chance at topping his breakout single "Broccoli."
Watch the video now, if you dare.
