After a string of undercover Lyft videos (Shaq, Demi Lovato), the Uber-competitor strikes gold with a new clip featuring none other than the locksmith himself, DJ Khaled. Although a few customers recognized the mogul immediately, a few unsuspecting passengers went their entire ride without noticing the holy presence of Khaled in the vehicle, making for some tantalizing content.
Khaled drops some very acute references to his own songs, such as the insta-classics "I Got The Keys" and "For Free," which apparently went number one (not sure what chart Khaled follows). Eventually, the gig is up, and Khaled takes off his sunglasses to reveal that he isn't the everyman - he's the one and only alpha man. Chaos ensues. Good work, Uber lite.
