If you follow us on Instagram and Twitter, you've likely already seen more than a few moments from SXSW which we documented on social media. Incase you aren't all up on our socials, we're recapping the two showcases we sponsored and our other adventures at South By right here.
First up, we were pleased to be a part of Action Bronson's "South By South Wonderful" showcase, which not only promoted his debut album Mr. Wonderful, but let avid hip-hop fans hear live music from an assortment of Bronson's friends. Everyone's vibe meshed with Bronsolino's free-wheeling disposition, from Da$h (who debuted some new music live on the stage), to West Coast connection Vince Staples, to Curren$y. Like the New Jersey MC Da$h, Vince also took the South By Wonderful stage as an opportunity to debut a never-before-heard track that features Future.
In addition to the Action-helmed showcase, we had our hand in Digital Trapstars x Too Short's showcase, which celebrated Short's 30-year anniversary in the game. As Short told the audience during the show, he's been rapping since you were in a carseat (and most likely before you were born). Crazy to think about. For that show, we had Father bring out iLoveMakonnen, Kirko Bangz slide through to perform a few songs, as well as rising Atlanta rapper Zach Farlow. Short made the night memorable, not only by playing some of his classic tracks, but by drunkenly interacting with the crowd. Short is hilarious, FYI.
In between these two events, we bided our time by linking up with a few choice rappers for interviews, among them, HNHH-favorite Tory Lanez, A-Trak and Migos, and visited a few other showcases. Stay tuned for all that content and a lot more. For now, click through the photo gallery up top.
Photos by Patrick Lyons & Trill Americana
