Kanye West Dropped By Adidas Following Public Outcry

In the end, Kanye got what he wanted.

BYAlexander Cole
Kanye West Dropped By Adidas Following Public Outcry

Over the last couple of weeks, Kanye West has gone on numerous tirades that have offended multiple groups of people. He said some bizarre things about Jewish people and then went on to say that George Floyd actually died of a Fentanyl overdose.

Ye has caught a lot of flack for these comments, and fans are starting to distance themselves heavily from the artist. For instance, just yesterday, Kanye was dropped by the likes of CAA, and even his ex-wife Kim Kardashian had to come out and distance herself from the anti-semitic remarks. Needless to say, being a Kanye fan has been difficult business.

Jacopo M. Raule/Getty Images For Balenciaga

Throughout all of this, the public has been putting pressure on Adidas to drop Kanye's Yeezy brand from their umbrella. Ye had been looking to get out of his deal, so these public callouts only played into his hand, ironically enough.

After deafening silence, Adidas finally came out this morning and announced that they would terminate their partnership with Kanye. This ends a decade-long collaborative partnership that saw numerous iconic shoes hit the market.

“Adidas does not tolerate antisemitism and any other sort of hate speech,” the company said in a statement. “Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”

While speaking on Drink Champs, Ye said that Adidas couldn't drop him, even if he did say anti-semitic things. Obviously, that turned out to be demonstrably false.

Adidas is planning to cease production on all Yeezy sneakers, moving forward. That means you will not see another Adidas Yeezy, anytime soon.

Ye is now allowed to drop his own Yeezys, which means we could see some new designs, sometime in the near future.

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About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.