After the endless outpouring of memes following Drake's "Hotline Bling" video, it seemed certain that Drake would finally have his first number single on the Hot 100. Unfortunately, that didn't happen, as Billboard has announced that The Weeknd's "The Hills" will take the top spot once again.
The deciding factor came with the streaming platform. Had "Hotline Bling" been released on VEVO rather than Apple Music, the streams of the video would have been counted towards its chart placement. Unfortunately, Apple does not report its video streams to Nielsen Soundscan at this time.
With Adele's new single released this week, it seems that Drake may have missed his chance at number one entirely. Perhaps signing on with Apple Music does have its disadvantages after all.
