Following the delay of <a href="/profile/KanyeWest" class="text-word" target="_blank" >Kanye West</a>&#8217;s highly <a href="https://www.hotnewhiphop.com/kanye-west-donda-listening-event-teased-in-chicago-news.137665.html" target="_blank" rel="nofollow noopener">anticipated album Donda</a>, demand for his YEEZY brand has surged by 347% according to new metrics from The Sole Supplier.
While they&#8217;ve been up in total, <a href="http://www.thesolesupplier.co.uk/release-dates/yeezy/" target="_blank" rel="nofollow noopener">The Sole Supplier</a> notes that they fell sharply, by 94%, in the immediate wake of the listening party on July 23. This was the lowest it had been in a year.
<figure class="wp-block-image size-large"><img decoding="async" src="https://editor.urbanlinx.net/wp-content/uploads/userfiles/12/33/083312_5cd2f07d481398f6d22f3cd60b652e3b.jpg" alt="<a href="/tags/yeezy" class="text-word" target="_blank" >Yeezy</a> Sales Spike 347% Following Kanye West's &quot;Donda&quot; Delay"><figcaption>Jonathan Leibson / Getty Images</figcaption></figure>
The new figures come after West&#8217;s collaborative effort with GAP <a href="https://www.hotnewhiphop.com/kanye-wests-yeezy-x-gap-collab-hits-s7m-in-sales-overnight-report-news.137233.html" target="_blank" rel="nofollow noopener">sold millions in sales in one night</a> after his newest jacket was released. Former Gap CEO Mickey Drexler told Yahoo that the company did $7 million in sales overnight after the brand dropped the Yeezy x Gap Jacket. The sales would amount to 35,000 orders in a single night as the jacket costs $200.
As for when Donda will release, it remains unclear, but if Yeezy sales continue to rise in anticipation, West may feel no rush.
The elusive album appeared to suffer a setback, last week, after producer <a href="https://www.hotnewhiphop.com/mike-dean-leaves-kanye-wests-donda-over-toxic-environment-news.137516.html" target="_blank" rel="nofollow noopener">Mike Dean posted a series of cryptic tweets</a> that fans interpreted as him abandoning the project. “Fuck it” and “good to be at the house,” he tweeted. He also refered to the Donda roll-out process as “toxic.&#8221;
The next morning, he clarified that he did not mean to imply he was done working on Donda: &#8220;I haven’t quit anything. The album continues. Lol. People read too much into tweets.&#8221;
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