The Weeknd carefully curated every single detail surrounding his After Hours album era, creating a persona for himself that was unlike anything he had undertaken previously in his career. The world-famous singer started with a bloody nose, taking things a step further by wearing a surgical wrap to cover his face. Finally, the Toronto native took off the cover in his music video for “Save Your Tears”, revealing his “new face”.

The singer has been parading around social media with a unique look, spending hours in the makeup room to have prosthetics added to his look. A special effects genius has made it look as though The Weeknd has undergone extreme plastic surgery on his face, with strong cheekbones and tons of fillers, which some have ridiculously compared to the handsome Squidward meme. The look received a lot of attention online, with some people seriously believing that the artist had gotten a botched plastic surgery look and failing to realize that he was in the midst of some stellar performance art. The Weeknd returned to the timeline with his much-discussed “new face” on Sunday night and once again faced the music on Instagram.

The Weeknd Shows Off His "New Face" Again
Emma McIntyre /AMA2020/Getty Images

His latest picture, which was seemingly taken during the “Save Your Tears” video shoot, shows The Weeknd with his facial prosthetics and sparkly red suit, an upgrade from his formerly less-dazzling get-up.

How do you feel about The Weeknd’s look, and about his After Hours run in general?