J. Cole Thanks Busta Rhymes For Inspiring "ATM" Music Video

BYAron A.Updated on September 26, 20223.5K Views

Hip hop artist J. Cole performs at the Forum on July 11, 2017 in Inglewood, California.

J. Cole's inspiration for "ATM" came from old school Busta Rhymes videos.

For the past two weeks, J. Cole has been dominating the music industry and the internet as a whole. His album, K.O.D came through within the span of a week and reaffirmed why he's one of the greatest artists of our generation. In addition to delivering a dope album, the visuals he's released for the project have been extremely well done. A few hours after the album's release, he unveiled the first visual off the project for "ATM" which seemed to take a page out of old Busta Rhymes' visuals. The rapper took a moment on Twitter to thank the Flipmode emcee for inspiring it.

Busta Rhymes took to Instagram to share comparative shots of his video for "Gimmie Some More" and J. Cole's "ATM." He saluted the Fayetteville emcee for paying homage to him. J. Cole later took to Twitter to share some love back. "Flipmode is the greatest. Thank you for the inspiration big bro." He wrote. Busta undoubtedly had some of the most innovative music videos of the 90's and his influence is still seen today. Dave East even tapped into his inner Busta Rhymes for the Wiz Khalifa assisted video for "Phone Jumpin."

https://twitter.com/_/status/989876124481187840
https://www.instagram.com/p/BiDrswrFD3C

In addition to dropping "ATM" video, he's also released the video for "Kevin Heart" featuring Kevin Hart. However, it might be a little while until we get another video off of K.O.D. The rapper took to Twitter last night to respond to some fan questions. One fan inquired whether he filmed all of the videos for the project yet to which he replied, "No not yet. had to let my bank account replenish cuz the first 2 was mad expensive."

https://twitter.com/_/status/989641433417240576

About The Author

Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.