Ebro Suggests Usher & Chris Brown Beef Is A Grift Bolstered By Low Ticket Sales

BY Alexander Cole
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Feb 5, 2026; San Francisco, CA, USA; Ebro Darden moderates the Super Bowl LX halftime show press conference at Moscone Center. Mandatory Credit: Kirby Lee-Imagn Images IMAGN IMAGES via Reuters Connect
Ebro was on his show this week, where he weighed in on the Usher and Chris Brown beef, and how it could just be a grift.

The alleged Usher and Chris Brown beef has been taking the music world by storm over the past few days. Following a delayed show in Atlanta on November 5, there have been rumblings that the two artists don't like each other.

It was reported on Wednesday that their teams are involved. Moreover, it was also revealed that shows in Los Angeles and Miami were being canceled. A reason was not given for these cancelations, but speculation most certainly ensued.

On The Ebro Laura Rosenberg Show, Ebro offered his theory on the alleged beef. Simply put, he sees it as some sort of grift. More specifically, he called it a "marketing hustle." The former Hot 97 host also believes this is an elaborate way to sell tickets, especially given recent cancelations.

“When the story [broke] that Chris Brown & Usher got into it, I thought it was a marketing hustle," Ebro said. "Controversy sells… I think the shows that were canceled were due to low ticket sales.”

Ebro Gives His Take On Chris Brown & Usher

Peter Rosenberg seems to agree with Ebro on this. He also mentioned the canceled shows and says that they were add-ons anyway. There simply wasn't enough demand left over, and they had to take drastic measures. Of course, this has not been confirmed by the two artists. It's simply a theory that has started to make the rounds.

“These were add-on shows," Rosenber added. "They just pushed it until there weren’t any more tickets to be sold.”

Ebro also believes credit card debt has a huge impact on all this. With the Holidays coming up, Ebro is skeptical that the average person has the money to go to a concert. It's a theory that makes sense, especially given a harsh economic environment.

Usher and Chris Brown close out their tour in Tampa, Florida, on December 12.

About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!

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