The Air Jordan 3 “Not Nice” has finally appeared in an unboxing video, and the packaging is just as festive as the shoe is dark. The pair is set to release on November 21st for $215.
Overall, the box leans into the holiday story. The inside of the lid has a red Jumpman next to “Air Jordan” in a curly script, and a green ribbon wraps around the box.
Tissue paper sits inside, and a tag with green lettering hangs from the shoe. A small bag with extra red laces is also tucked in the box. The black upper looks cracked and burnt, with gold showing through in the creases.
Red and black elephant print covers the toe and heel, and an aged tan midsole completes the worn-in look. A visible Air unit in the heel adds a pink and purple glow.
Other details are hidden on the inside. The Nike Air heel tab lifts to reveal “Not Nice” stitching, and the insoles read “Checked It Twice” in gothic lettering.
The style code is IF4396-001, and the pair is expected in men’s sizing through SNKRS and select Jordan Brand retailers. The Air Jordan 3 “Not Nice” first surfaced as a darker take on the holiday season, and this unboxing shows the full presentation.
Air Jordan 3 "Not Nice"
The pair is one half of a two-shoe holiday story. The adult “Not Nice” is the darker side, while the kids-only Air Jordan 3 “Santa” is the bright, festive side.
Both shoes reference a 1985 Nike Christmas ad that showed Santa coming down a chimney in Air Jordan 1 “Chicago” sneakers.
Using the Air Jordan 3 for the idea was an unusual pick, since the ad featured the Air Jordan 1. Still, the shoe has had a strong year, and the cracked look suits it well.
Holiday Jordans have become an annual tradition, and the packaging has grown more detailed each year. This one fits that trend nicely.
Overall, the “Not Nice” looks like one of the most creative holiday releases of 2026. Fans who like a darker look will have a lot to enjoy.
