A new video gives us the best look yet at the packaging for the Air Jordan 11 “Green Screen.” The unboxing clip shows how Jordan Brand is treating the Space Jam anniversary pair.
Overall, the box is just as loud as the shoe. A bright green box carries the Jumpman, Tune Squad and Monstars logos, and artwork of a Monstar pulling a ring around the Jumpman.
Inside the lid, a green screen background features Michael Jordan holding a clapperboard that says “SJ 30th.” Custom tissue paper is printed with sketches and film references.
The shoe also matches the theme. Bright green suede replaces the usual patent leather, and the outsole glows in the dark with orange traction pods.
The insoles show Michael Jordan in the air before his famous dunk, with Bugs Bunny placed in the scene. “JUMPMAN JAM” appears on the tongue, and tonal 23 branding sits on the heels.
The pair is expected on November 14th for $255 through SNKRS and select Jordan Brand NBHD retailers. The style code is IQ5700-900.
It is one of three Air Jordan 11s celebrating the 30th anniversary, and the official photos already showed how bold it looks. The packaging adds another layer of fun.
Air Jordan 11 "Green Screen"
The film slate inside the lid has a nice detail. Reports say it also includes numbers that refer to the shoe, Michael Jordan’s jersey, his return, and his championships.
The “Green Screen” is the pair that celebrates how the film was made instead of what appeared on screen. That makes it the most unusual choice of the three.
The original “Space Jam” 11 comes on December 12th, and the “Magic Ball” women’s pair arrives on November 11th.
Jordan Brand has also kept the glow-in-the-dark outsole and orange accents as the main surprise underneath. It gives the shoe some personality even before you look at the box.
Overall, this packaging makes the “Green Screen” feel like more than a colorway. It is a full tribute to the film, and it could help the shoe stand out even more on release day.
