A$AP Rocky Says AI Should Be A Tool, Not The Artist

BY Erika Marie
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Feb 12, 2023; Glendale, Arizona, US; A$AP Rocky on the sideline after halftime during Super Bowl LVII at State Farm Stadium. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports USA TODAY Sports
The AI debate gets a nuanced take from A$AP Rocky, who sees value in the technology without letting it replace musicians.

Artificial intelligence may be changing how records get made, but A$AP Rocky isn't interested in pretending every use of the technology is the same. Asked about AI’s increasingly visible place in music, the Harlem rapper distinguished between using it to assist the creative process and letting a prompt do most of the creating for you.

“It depends,” Rocky told Complex. He pointed to Fenix Flexin and Tyga, two artists who faced criticism this year after acknowledging AI played a role in their recent music, while admitting he didn't know enough about their individual processes to judge exactly how they used it.

Read More: Is AI Killing Creativity In Hip-Hop?

Rocky’s own comfort zone is much narrower. He prefers making music “practically,” but sees value in AI when it solves a technical problem. Using Ye’s Graduation track “Good Morning” as an example, Rocky explained that AI could separate stems from an existing recording if an artist wanted the instrumental without the original vocals.

“AI has a lot of negative connotations,” he said. “I don’t think when it’s used in certain ways that it’s necessarily a right or wrong thing.” His line seems less about whether AI touches a recording at all and more about how much creative responsibility it gets handed. “AI is supposed to be a tool in that sense,” Rocky explained. “If somebody does a totally AI-generated song where all they did was prompt something, then I think that that’s their thing. But who am I to say what’s standard and what’s not?”

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A$AP Rocky Still Wants People In The Room

Rocky’s preferred process becomes clearer when he talks about his own music. “I’m just doing me out here, and I’m doing my music practically, the right way,” he said. “I’m really tapping with musicians, producers, beat makers, just to convey my sound and develop my sound.”

That approach is carrying into the next phase of Don’t Be Dumb. After releasing the album earlier this year and completing a 49-date world tour, Rocky told Complex that a second disc is still coming. He teased only two guest appearances and said listeners need to hear the additional material before some of his upcoming moves, including unreleased work with Metro Boomin, begin to make sense.

He is also preparing “Shroom Clouds,” a new song and video slated for Friday. Rather than treating AI as a shortcut around that continued studio work, Rocky appears more interested in using technology when it can handle a specific task and leaving the actual construction of his sound to the people making it with him.

Read More: Dr. Dre Gets Torn Apart For Using & Defending AI In Music

About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming the Co-Head of Original Content. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, and Amy Luciani—to gain their perspectives on a fast-paced industry.

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