Dr. Dre Doubles Down On AI In Music, Takes Jab At Critics

BY Erika Marie
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Feb 10, 2022; Los Angeles, CA, USA; Recording artist Dr. Dre at the Super Bowl LVI halftime show press conference at Los Angeles Convention Center. Mandatory Credit: Kirby Lee-USA TODAY Sports USA TODAY Sports
Having already incorporated AI into his own production process, Dr. Dre has another message for those skeptical of the technology.

Artificial intelligence has plenty of critics in the music industry, but Dr. Dre isn't joining them. The legendary producer has already faced backlash for embracing the technology, and his latest remarks make it clear that public criticism hasn't changed his mind. In fact, he believes some of the resistance comes from people who aren't particularly creative themselves.

Dre discussed AI during an appearance on Ice Cube and Mike Epps' new podcast, Listen & Laugh. A clip shared by NFR Podcast on X Friday (Nov. 6) captured the Aftermath founder explaining why he's so enthusiastic about its possibilities. "I am extremely excited about AI, I love it," Dre said. "I love the potential of it, I love the idea of where it could possibly go with music and film."

He went further when discussing people who oppose its growing presence in entertainment. "It's just a whole new level of creativity," he continued. "I think the only people who are going to be mad about AI are people who aren't that creative."

Read More: Meek Mill Praises AI As A Learning Tool And Sparks Backlash

Dr. Dre Previously Defended Using AI In Music Production

Dre's latest comments align with his position in an August interview with The New York Times. Speaking alongside longtime business partner Jimmy Iovine, he compared the criticism surrounding AI to the resistance that greeted drum machines and synthesizers when they entered music production. "It's a new tool for creativity. Some people are afraid of learning new things," he said at the time. Dre also confirmed that he was already using AI in his own production process to experiment with material he'd created.

Iovine shared his enthusiasm, arguing that talented musicians could make better records by incorporating the technology. He also suggested that more producers were experimenting with AI privately than were willing to acknowledge publicly. Their remarks drew criticism from Hip Hop fans, particularly those concerned about the technology's impact on artists and the value of human creativity.

Dre's argument that creative people have nothing to fear doesn't necessarily address those concerns. Producers using AI to experiment with their own recordings approach the technology differently from companies generating music using material artists may not have authorized.

Still, Dre appears increasingly comfortable discussing his enthusiasm publicly. His August interview established that he's already incorporating AI into his workflow, while his conversation with Cube and Epps extends that endorsement to filmmaking. He hasn't explained how he believes the industry should handle the ownership and compensation questions that have accompanied AI's expansion into music.

Read More: A$AP Rocky Says AI Should Be A Tool, Not The Artist

About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming the Co-Head of Original Content. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, and Amy Luciani—to gain their perspectives on a fast-paced industry.

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