Tyga Pushes Back On AI Criticism Over $TARFACE

BY Erika Marie
Link Copied to Clipboard!
NBA: Los Angeles Clippers at Los Angeles Lakers
Feb 25, 2022; Los Angeles, California, USA; Rapper Tyga attends the game between the Los Angeles Lakers and the Los Angeles Clippers at Crypto.com Arena. Mandatory Credit: Jayne Kamin-Oncea-USA TODAY Sports USA TODAY Sports
Pitchfork’s 0.0 review sparked more debate around $TARFACE, but Tyga says the album is still entirely his work.

The backlash surrounding $TARFACE has moved beyond whether Tyga used artificial intelligence and into a debate over how much A.I. is enough to change the way an album is described. After Pitchfork gave the project a rare 0.0 rating and criticized its use of the technology, Tyga sat down with TMZ to push back on the idea that he handed an entire album over to a machine.

“I don’t really know what Pitchfork is. All I know is the devil uses a pitchfork. That’s all I know,” he joked when asked about the review. His response to the larger controversy was less dismissive. Tyga argued that listeners have taken his admission that AI was used during production and turned it into something broader than what he actually said.

“What the context is, unfortunately for Gen Z, they can’t read. So, nobody reads,” he said. “What I said was, I used A.I.-assisted things in the production. I said all the vocals are me, I wrote all the songs.”

Read More: Tyga Accused Of Using AI On New Album "$TARFACE"

Tyga Questions If AI Outrage Is Selective

The longtime artist acknowledged using A.I.-generated elements when he wanted certain sounds, including guitar solos and portions of the production. He previously gave a similar explanation while discussing the album with VIBE, saying A.I. helped when he needed specific ’80s textures quickly while maintaining that the writing and vocals remained his own.

“But I didn’t make a full A.I. album,” he told TMZ. “That’s not what I did. I was in the studio for months working on this.” He said his original intention was to be transparent about where the technology entered the process. “I indeed wrote the songs, and those are my vocals. We used some A.I. sounds in the production, but we still created everything.”

That distinction has become central to the argument around $TARFACE. The album was conceived as a full departure from Tyga’s usual catalog, with an alter ego rooted heavily in 1980s Pop. Before the A.I. debate took over much of the conversation, he described spending time with vintage studio equipment while developing a sound influenced by the era.

Read More: Is AI Killing Creativity In Hip-Hop?

Pitchfork’s criticism went well beyond the mere presence of AI. Its August 12 review argued that the technology contributed to an album the publication found creatively hollow, eventually giving $TARFACE a 0.0. The review also questioned whether some of the vocals sounded artificially generated. Tyga flatly rejects that suggestion.

He also does not share the anxiety that AI will eventually make artists like him obsolete. “As an artist who’s been in this for so long, I don’t care. I don’t mind A.I.,” he said. “I’m not scared for my position. I think I’m better than the A.I. I think I’ve proven that for the last 15 years.”

Doja Cat has already weighed in from the other side of the argument. During a livestream this week, she bluntly criticized Tyga for making what she called an “A.I. album.” When TMZ played the comment for him, Tyga laughed rather than turning it into a feud, responding that he still loved Doja while getting a joke in on his own. A.I. touching part of a recording process is not the same thing, in his view, as allowing it to replace the artist responsible for the finished work. “The question is are people against A.I. or against A.I. in some things?” he asked.

About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming the Co-Head of Original Content. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, and Amy Luciani—to gain their perspectives on a fast-paced industry.