Jayson Tatum shared his pair of the UK-exclusive "London" Air Jordan 4. The shoe officially releases September 12th for $220. It's limited to Nike UK and select Jordan Brand retailers.
The style code is IV6048-001. A dark grey suede covers most of the upper and that texture gives it a noticeably rougher look than a standard Air Jordan 4 finish.
Black fills in the wings, laces, lining, and midsole. Lighter grey breaks things up through the mesh and eyelets. Brick red hits the Jumpman on the tongue along with parts of the outsole.
Also a tan shade wraps around the heel section of the midsole. That warmer tone contrasts nicely against all the grey and black. It's a small detail that adds some depth to an otherwise muted colorway.
The real standout sits on the heel mustache. "LDN" branding appears just beneath the classic Nike Air logo there. A hidden tongue tag inside also reads "Say Less," tucked away for anyone who looks closely.
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Air Jordan 4 "London"
This release follows Jordan Brand naming the London Lions as its first British basketball team sponsor. That partnership clearly extends into footwear with this UK-only drop. It's a rare move for a mainline Air Jordan 4 colorway.
Regional exclusives like this one tend to mean a bit more for collectors. Past city-specific releases, including Paris and Shanghai colorways, have moved very quick and held resale value. This "London" pair looks like it is set to follow that same pattern.
Getting a pair into Tatum's hands early only adds to the buzz. Athlete co-signs on regional exclusives tend to spread interest well beyond the local market. That's especially true for a release with such limited UK-only availability.
For collectors outside the UK, this one might require some extra effort to track down. Given the demand these city drops usually generate, that search will probably be worth it resale-wise.
