Soulja Boy has officially launched his own clothing brand, DripCo, marking his latest move outside of music. The line has officially launched August 30th alongside "Marvelous," his newest single. You can check it out at souljaboydripco.com
DripCo leans into late-2010s streetwear, the era when Soulja Boy first broke through as an artist. The debut collection includes high-top sneakers in multiple colorways, BAPE-inspired camouflage pieces, backpacks, swimsuits, T-shirts, and full sweatsuits.
The tracksuits shown so far come in bold color blocking, including a navy and grey set and a red version with "DRPCO" branding across the chest and legs.
Soulja Boy described the brand as reaching beyond just clothing in a statement announcing the launch. "This brand is about more than clothes," he said. "It's about vision, community and elevation." That framing lines up with how he's approached most of his recent ventures, treating each new project as part of a bigger personal brand rather than a standalone release.
Finally, DripCo also includes a membership program with tiered perks, ranging from early drop access to private Discord channels and members-only merch. Higher tiers add monthly store credit, signed pieces, and invites to pop-up events.
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Soulja Boy Clothing Brand DripCo
The DripCo store is already stacked with pieces spanning sneakers, apparel, and accessories. The Camo Sneakers lead the footwear lineup at $120. It's joined by the Soulja Boy Blue High Tops and Drip Co Graffiti High Tops, both priced at $100.
The Camo Hoodie and Box Hoodie run between $70 and $100, while the Star Hoodie and Bling Smiley Streetwear Hoodie land in that same $70 to $80 range across multiple colorways.
Tees stay more accessible, with the Dripping Logo Tee and DripCo Tee starting around $30 to $50 depending on the style. The Trap Birds Sweatshirt sits at the higher end for tops, priced at $120.
Also accessories round things out with dad hats, beanies, and a graffiti-themed poker deck, falling between $20 and $40. Womenswear pieces like the Bandeau Bikini Top, Crop Tee, and Longline Sports Bra all sit in that same $40 to $50 range, keeping most of the brand's catalog priced well under $150 across the board.
