Lil Pump Says He's Boycotting Gucci But Won't Retire "Gucci Gang"

BYAron A.Updated on September 26, 20225.6K Views

Lil Pump arrives at the Warner Music Group Pre-Grammy Celebration at Nomad Hotel Los Angeles on February 7, 2019 in Los Angeles, California.

Lil Pump will continue to perform his breakout hit despite the Gucci boycott.

Lil Pump is the latest artist to announce that they're boycotting Gucci due to the controversial balaclava sweater. The rapper took to Instagram to reveal that he'll be boycotting the brand. However, that doesn't mean that you won't hear his top 10 single, "Gucci Gang" at his shows.

https://www.instagram.com/p/Btg8kqMnevR

In a video captured by SOHH, Lil Pump declared that he won't be supporting Gucci following the recent controversy. The rapper hopped on Instagram Live to declare his protest against the brand, saying, "I am not supporting that shit going on with Gucci… all that racist shit. No, sir."

Pump continued to say that despite the protest, he will continue to perform "Gucci Gang" during the show because it launched his career.

"That song changed my life. That's the only reason that I will keep performing that song," he said. "I went from broke to rich with that song. You know, it is what it is."

Gucci's played a role in Lil Pump's branding. Aside from the single, he and Smokepurpp recently announced they've launched a Gucci Gang record label. The two rappers also joined forces with Gucci Mane to form the supergroup, Gucci Gang. They're set to make their debut at Coachella.

Earlier this month, Gucci rolled out a sweater that resembled blackface which was immediately met with backlash on social media. Many artists declared that they'll be boycotting the brand including T.I. The CEO of Gucci has since issued an internal meme apologizing for the video.

About The Author

Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.